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  3. Doing Media Ethnography

Doing Media Ethnography (CULS90010)

Graduate courseworkPoints: 6.25On Campus (Parkville)

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Year of offer2019
Subject levelGraduate coursework
Subject codeCULS90010
FeesSubject EFTSL, Level, Discipline & Census Date

Ethnography — the descriptive and long-term study of peoples and their communities — is one of the most challenging, and rewarding, approaches to media research. This elective will help students interested in ethnography to engage with the key conceptual and practical issues found when using it as a method in media and cultural research. Students will be introduced to the history of the approach, from early anthropological studies to contemporary practices in film production ethnography and digital ethnography. They will confront key conceptual issues along the way, engage with central texts, and establish the basic tools to start building ethnography into their own research plans. Particular focus will given to how ethnography can be integrated with other research methods, so as to create strong and well-rounded research projects.

Intended learning outcomes

Students who successfully complete this subject should have:

  • An enhanced knowledge of the benefits and challenges of doing ethnography in media and cultural research
  • An ability to think deeply about the critical and philosophical implications of research methodology
  • An ability to think deeply about the critical and philosophical implications of research methodology
  • Eexperience with working complex methods into a practical research plan
  • Knowledge of contemporary concerns of self-reflexivity, subjectivity and the blurring of the lines between 'researcher' and 'research subject' in humanities research today

Generic skills

This subject will contribute, through teaching and discussion with academic staff and peers, to developing skills and capacities including those identified in the University-defined Graduate Attributes for the PhD, in particular:

  • The capacity to contextualise research within an international corpus of specialist knowledge
  • An advanced ability to engage in critical reflection, synthesis and evaluation of research-based and scholarly literature
  • Aan advanced understanding of key disciplinary and multi-disciplinary norms and perspectives relevant to the field

Last updated: 22 January 2019