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Presentation and Marketing (FLTV30010)
Undergraduate level 3Points: 12.5On Campus (Southbank)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
February
Overview
Availability | February |
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Fees | Look up fees |
Marketing and Presentation is an intensive that introduces students to the key issues and skills necessary to enhance the student's artistic career in the independent film production industry. The subject focuses on presenting themselves and their short film work to the audience at large via marketing and publicity strategies. This subject will complement the work that student’s produced in Screen Practice 2B as a basis for practical case studies and prepare them for their capstone project in Screen Practice 3.
Intended learning outcomes
On completion of the subject students should be able to:
- identify audiences for their screen productions;
- apply an enhanced understanding of marketing strategies;
- use a broad range of communication methods in reference audience identification;
- critique their own work with an understanding of the audience's perception.
Generic skills
On completion of the subject students should be able to:
- exhibit sophisticated professional communication skills;
- undertake preparation of a curriculum vitae;
- identify career management strategies;
- Identify USP’s (Unique Selling Points) in their own work;
- Produce promotional materials such as EPK’s (inc. writing a compelling synopsis, a director’s statement, editing of publicity stills and other key documents).
- Prepare a strong and effective film funding application;
- Prepare a short film festival strategy.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Code | Name | Teaching period | Credit Points |
---|---|---|---|
FLTV20009 | Screen Practice 2B | Semester 2 (On Campus - Southbank) |
25 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Description | Timing | Percentage |
---|---|---|
Electronic press kit including photographs and other visual material (1600 words equivalent) Due: Three weeks after teaching period
| End of semester | 40% |
Short film festival strategy (800 words) Due: Four weeks after teaching period
| End of semester | 20% |
Crowdfunding campaign script and plan (1600 words) Due: Six weeks after teaching period
| End of semester | 40% |
Last updated: 3 November 2022
Dates & times
- February
Principal coordinator Adrian Holmes Mode of delivery On Campus (Southbank) Contact hours 35 Total time commitment 170 hours Teaching period 25 February 2019 to 1 March 2019 Last self-enrol date 26 February 2019 Census date 15 March 2019 Last date to withdraw without fail 5 April 2019 Assessment period ends 26 April 2019 February contact information
Time commitment details
170 Hours
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Bachelor of Fine Arts (Film and Television)
Last updated: 3 November 2022