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The focus of this studio subject is the development of both design thinking and dexterity with tools, and an increased awareness of communication strategies and practices, – specifically the generation and articulation of design possibilities through a series of studio-based projects.
Through a study of visual design traditions using images, text and animated elements, drawing on visual cultural histories, students will expand their experience of communicating through image and text through a range of studio workshops to working with a range of design techniques and graphic methods. These workshops will be a combination of contact time and independent study time.
Intended learning outcomes
Students who have successfully completed this subject should be able to:
- undertake the process of design to produce a range of digital media outcomes;
- employ strategies including renderings, typographical, and visualisation presentations to communicate an range of ideas;
- analyse, evaluate and critique the effectiveness of visual communication work;
- respond to a communication brief by determining an appropriate perspective and creating a multimedia presentation using various graphic means, moving images, sound and interactivity;
- develop and refine methods that produce a cohesive body of work aimed at professional practice, an independent studio practice, or entrepreneurship;
- work with contemporary and historical tools and software;
- professionally document the conceptual development, research and realisation of a designed item, and reflected on the outcome.
On completing this subject students will demonstrate:
- an ability to undertake critical analysis;
- an ability to work with design precedents;
- an ability to work with different design methodologies;
- an understanding of challenges for the professional visual artist in the 21st century;
- an understanding of their relationship with and responsibility to their cultural environment and society.
Last updated: 15 July 2020