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Indigenous Arts Industry and Marketing (INAM60002)

Graduate coursework level 6Points: 12.5On Campus (Southbank)

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Year of offer2019
Subject levelGraduate coursework Level 6
Subject codeINAM60002
Semester 2
FeesSubject EFTSL, Level, Discipline & Census Date

This subject explores the Australian Arts Industry with specific focus on the Indigenous Arts industry, so that you develop a sound knowledge of arts organisations, corporate and independent companies, festivals and events, and community cultural development programs and projects. This subject also investigates the role of marketing, including areas of market research, public relations, promotion, and networking with reference to ethical and legal frameworks.

Intended learning outcomes

  • to understand how to market Indigenous arts and be able to apply knowledge across arts disciplines;
  • to understand media and strategies for engaging within its various forms;
  • to develop stretagies for identifying opportunities for the promotion and development of Indigenous arts;
  • to understand and practice appropriate communication strategies for the promotion of Indigenous arts.

Generic skills

On completion of this subject students should:

  • be able to research through competent use of various information sources, and be able to define the areas of inquiry and methods of research in the preparation of seminar presentations and marketing projects;
  • have acquired awareness of the requirements of ethical practice in relation to research engaging cross-cultural collaboration and intellectual property issues;
  • be able to participate in team work through involvement in group work;
  • have gained experience of methods of critical inquiry and argument leading to improved analytical skills;
  • comprehend complex concepts and be able to use this knowledge to problem solve;
  • be able to communicate knowledge ideologically and economically through project writing and tutorial discussion.

Last updated: 9 November 2018