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This subject aims to enhance students’ writing in general by introducing them to the fundamental skills used by professional writers within the Media and Communications industries. Through a workshop format, students will work on their own news stories in order to enhance their mastery of written communication. Students will be made familiar with strategies for planning, editing and revising their work, as well as that of others. Students will also become familiar with various styles and contexts of media writing and develop an introductory understanding of the various writing skills required to communicate effectively to mass audiences. In addition, through the lecture format, students will be introduced to ways of viewing media prose critically by way of theoretical considerations such as rhetoric, the relationship between print media and democracy and between journalism and public relations, editorial constraints, and audience analysis. Introduction to Media Writing is theoretically complementary to Media and Society (MECM10003), and also functions as preparation for those students who may wish to go on to Writing Journalism (MECM30010) in third year.
Intended learning outcomes
Students who complete this subject will:
- be able to evaluate the rhetorical effectiveness of a range of different examples of media writing;
- be able to demonstrate in their own work competence in producing a general prose style appropriate for media communication across a range of prose genres;
- understand, at an introductory level, theoretical considerations such as rhetoric, the relationship between print media and democracy, the ethics and practice of public relations, and audience analysis;
- be able to incorporate in the execution of their writing some evidence of a basic awareness of audience, and of theoretical considerations of print media.
At the completion of this subject, students will gain the following generic skills:
- be familiar with planning, editing and revising their own and others’ writing in order to enhance and develop written communication skills;
- able to prepare, present and discuss their own ideas in both oral and written mode, and in conformity with the conventions of academic oral
- presentation; and
- able to participate constructively in discussion and group activities.
Last updated: 18 December 2020