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Media and Communications Project (MECM30015)

Undergraduate level 3Points: 12.5On Campus (Parkville)

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Year of offer2019
Subject levelUndergraduate Level 3
Subject codeMECM30015
Semester 1
FeesSubject EFTSL, Level, Discipline & Census Date

The Media and Communications Project provides students with an opportunity to conduct an extensive analysis of any form of media output, theoretical framework, institutional structure, or mode of reception. Students will deploy, and reflect upon their selected method of analysis and present their findings in a written report. They will be offered guidance throughout the process of conceiving, designing, executing and writing their report. The final written project should aim to produce a critical evaluation of the topic with reference to relevant positions of theory and debate, the methods and methodology deployed, as well as their own research practice. On completion of this subject, students will have gained critical insight into their chosen topic, as well as a deeper understanding of the processes, stages and methodological requirements for undertaking successful research in the field of Media and Communications. Students will also be asked to give an assessed poster presentation of their work, a format that is widely used by professionals and at academic conferences.

Intended learning outcomes

On successful completion of this subject, students should have:

  • the ability for professional presentation of research outcomes;
  • the ability for high level analysis of media and communication practice;
  • developed skills to design, research and produce a sustained academic study;
  • skills to critically reflect relevant literature in the field of media and communication in relation to a chosen topic of inquiry; and
  • the ability to marshal argument and evidence in a structured narrative and sequence of chapters according to scholarly practice.

Generic skills

At the completion of this subject, students should gain the following generic skills:

  • be able to plan, develop and present supervised research on a particular topic in accordance with academic standards and conventions;
  • be able to enhance their ability to initiate and undertake independent research; and
  • be able to deploy time-management skills relevant to a self-directed program of study.

Last updated: 11 November 2018