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  3. Strategic Political Communication

Strategic Political Communication (MECM90010)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Year of offer2019
Subject levelGraduate coursework
Subject codeMECM90010
FeesSubject EFTSL, Level, Discipline & Census Date

This subject examines the strategies used by political actors to communicate with a focus on political, public and government communication. Topics covered include theories of political communication and how news media cover politics, ‘spin’ and PR methods used by politicians to manage the media, political advertising, political oratory, government communication and broadcast political interviews.

Intended learning outcomes

On completion of this subject students should:

  • be able to demonstrate understanding of key studies and major theoretical frameworks deployed in the analysis of strategic political communication;
  • be able to critically analyse the relationship between media and political processes;
  • be able to demonstrate an advanced understanding of how communication operates within and across various political, public and government contexts.

Generic skills

On completion of this subject students should:

  • be able to demonstrate an advanced capacity for critical, analytical and independent thinking in both theoretical and practical contexts of debate and interaction;
  • be able to demonstrate competence in advanced library searches and information retrieval;
  • be able to demonstrate conformity to academic protocols of presentation and research procedures.

Last updated: 2 August 2019