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Media Writing: Rhetoric and Practice (MECM90017)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Year of offer2019
Subject levelGraduate coursework
Subject codeMECM90017
Semester 2
FeesSubject EFTSL, Level, Discipline & Census Date

Developed from at least the fifth century BCE onwards, the metalanguage of rhetoric (writing on writing, or discourse on discourse) is today inextricably imbricated in both practices and critiques of media language. This subject examines the highly controversial history of rhetoric, always already embedded in philosophy, as well as its competing definitions, and various appearances, influences, and even metamorphoses, in writing practices and in theories of communication from the time of Aristotle through to the age of electronic media. At the same time, the subject addresses current practices of media writing within national and global media spheres. It views these through the lens of the metalanguage of rhetoric, encouraging critical engagement with both media writing and rhetorical theory, and most importantly with students’ own writing practices.

Intended learning outcomes

Students who complete this subject will:

  • be able to recognise and explain how the metalanguage of rhetoric applies to 21 st century media writing;
  • be able to demonstrate knowledge of the history of rhetoric and principles of philosophical rhetoric; and
  • be able to utilise their theoretical knowledge of rhetoric to reflect on their own media writing practices.

Generic skills

Students who successfully complete this subject will:

  • be able to demonstrate a high level of written communication skills, including conformity to academic protocols of presentation and research;
  • be abe to demonstrate a high level of competence in reading, synthesizing, and presenting to others the relevant theoretical material; and
  • be able to design and conduct original research that includes reflection on their own learning.

Last updated: 2 August 2019