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Advanced Practice 1 (MECM90026)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Year of offer2019
Subject levelGraduate coursework
Subject codeMECM90026
Semester 1
FeesSubject EFTSL, Level, Discipline & Census Date

This subject will provide advanced practice in the field of marketing communications and will be delivered by industry experts (anticipated to be offered by a different expert in each iteration). This subject investigates cutting-edge marketing communications practice through a practitioner-led lecture program. Students will engage with case studies, strategies and topical issues raised by a range of leading practitioners in the field.

Intended learning outcomes

On successful completion of this subject, students should be able to:
• Demonstrate a specialist understanding of marketing and communications best practice
• Contribute effectively to the work of the seminar through discussion and presentation of the key issues
• Show a capacity for an advanced level of analysis of key issues in the marketing communications fields; and
• Familiarise themselves with the latest directions of research into marketing communications practice.

Generic skills

On successful completion of this subject, students should have improved the following generic skills:
• Problem solving and critical thinking by applying the knowledge gained to case studies, industry issues and other practical assignments;
• Collaborative learning and team skills fostered through the group assignment;
• Research and presentation skills relating to the marketing communications strategy.

Last updated: 20 August 2019