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Online Community Management (MECM90037)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability | Semester 1 |
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Fees | Look up fees |
This subject is designed to give students training in the knowledge and skills required to be effective online community managers. It presents advanced understanding of the theories, practices, responsibilities, and ethical considerations of managing online communities in participatory spaces, whether for brands or media organisations. Using practical examples and case studies it demonstrates the importance of excellent community management and engagement within the online communications space. Students will be given an opportunity to translate their knowledge into practice through assignments designed to engage them in the work of community management.
Intended learning outcomes
Students who successfully complete this subject should be able to:
- Appreciate the challenges of community building and engagement in online and digital spaces
- Understand the responsibilities of community managers and the ethical concerns surreounding online community management
- Understand how effective community management contributes to the building of healthy online communities
- demonstrate the skills required to identify, analyse and effectively respond to issues within online communities
Generic skills
Upon successful completion of this subject, students should develop the following generic skills:
- Competence in advanced library searches and information retrieval
- Proficiency in the application of selected methods of analysis
- Conformity to academic protocols of presentation and research procedures
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Admission to the Master of Global Media Communication, Master of Publishing Communications, Master of Arts and Cultural Management or Master of Journalism
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, Journalism or other similar cognate area
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- 2,000 word Research Essay (40%), due mid-semester (LO1, LO2)
- 1,000 word Case Study (20%), due late semester (LO1, LO2, LO3)
- 1,500 word Essay based on practical scenario (30%), due in the examination period (LO1, LO2, LO4)
- 5,00 word equivalent Demonstration of applied knowledge via management of online class community, due throughout the semester as scheduled (10%) (LO1, LO2, LO3, LO4)
Last updated: 3 November 2022
Dates & times
- Semester 1
Coordinator Jennifer Beckett Mode of delivery On Campus (Parkville) Contact hours 24 hours total: 1 x 2-hr seminar per week for 12 weeks Total time commitment 170 hours Teaching period 4 March 2019 to 2 June 2019 Last self-enrol date 15 March 2019 Census date 31 March 2019 Last date to withdraw without fail 10 May 2019 Assessment period ends 28 June 2019
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022