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Professional Communication (MGMT90132)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Year of offer2019
Subject levelGraduate coursework
Subject codeMGMT90132
FeesSubject EFTSL, Level, Discipline & Census Date

This subject introduces students to the fundamentals of successful communication in professional contexts. It focuses on both oral and written communications and canvases a range of contemporary communications skills and practices, using case study and simulation-based approaches to build practical skills and theoretical understandings. Areas covered include business speaking and presentation, strategic organisational communication, the basics of strategic public communications as practiced in the advertising and public relations industries, and cross-cultural communication. Students also gain an understanding of the changes impacting the contemporary organisational communications environment, such as media convergence, and the challenges posed to organisational communications by the emergence of digital media. Students completing this subject will have acquired a strong understanding of contemporary professional communications practices, and practical tools for effective communication, with a particular emphasis on leadership.

Intended learning outcomes

On successful completion of this subject, students should be able to:

  • show high level, transportable, practical communication skills across a range of traditional and new media;
  • build interpersonal presentation skills, writing skills, software skills, and cultural skills;
  • understand the modalities of addressing different audiences on different occasions (from personal communication skills to pitching to public speaking, to writing press releases);
  • understand the history of and future of communication;
  • understand information literacy and the nature and veracity of sources;
  • understand the communication of others, and meet the challenges of global communication, through critical discourse analysis and intercultural communication skills; and
  • understand the basic ethical and legal matters to do with communications, such as intellectual property, copyright, privacy and defamation.

Generic skills

At the completion of this subject, students should gain the following generic skills:

  • high-level written and oral communication skills through contribution to class discussions and the completion of assignments;
  • a capacity for effective teamwork through group discussions and assignments;
  • skills in research through the preparation of class papers and assignments, including the use of online and print-based materials;
  • skills in time management and planning through managing workloads for recommended reading, tutorial presentations and assessment requirements; and
  • a capacity for critical thinking and theoretical analysis through readings, discussion and class exercises.

Last updated: 27 June 2019