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  3. Innovation and Enterprise Project

Innovation and Enterprise Project (MGMT90175)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

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This research-focussed subject will draw together, and enable students to apply, the knowledge and skills they have acquired in the Master of Enterprise program. They will undertake a practical investigation of an entrepreneurial challenge or an innovation issue and develop a plan for solving this challenge/issue. Within a specific innovation or entrepreneurship domain to be chosen by the student and agreed by the subject coordinator, this subject will require investigation of all major aspects of the commercialisation potential of the innovation, and the resources and entrepreneurial activities required to bring it to fruition.

Intended learning outcomes

On successful completion of this subject, students should be able to:




  • Create and refine a research issue and practical value creation question;
  • Examine the research problem from all angles to evaluate its potential for commercialisation;
  • Apply knowledge of marketing, production scale up, financial and other relevant disciplines to entrepreneurial activities;
  • Evaluate innovation strategies;
  • Develop innovation capabilities within organisations.

Generic skills

On successful completion of this subject students should have enhanced their skills in:

  • Knowledge of and ability to evaluate value adding potential of new products, services, processes and business models
  • Ability to analyse and diagnose innovations
  • Understanding of entrepreneurial processes and key elements of innovation success
  • Analysis and problem solving
  • Capacity for intellectual curiosity, creativity and independent thought
  • Communication of key ideas and theories within the discipline areas
  • Capacity for effective teamwork and collaboration
  • Information retrieval and application in relation to practical problems.

Last updated: 9 April 2024