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Foundations in Qualitative Methods (MGMT90202)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Overview
Availability | Semester 2 |
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Fees | Look up fees |
This subject is aimed at students undertaking graduate research programs. The overall aim is to introduce students to core qualitative methods and techniques commonly used in management and marketing research. It provides students with a working knowledge of the spectrum of alternative approaches of collecting data (including case studies, interviews, ethnography, archival and documentary evidence, and physical and visual artefacts), and alternative techniques for analysing and interpreting qualitative data. Whilst this subject will not provide the depth required of a specialist in any particular technique, by the end of this subject, students will be able to read, unpack and critique a research paper using a particular qualitative method.
Intended learning outcomes
In this subject students will be able to:
- understand the range of qualitative research methods deployed in social and organisational research;
- articulate a qualitative research design appropriate to research questions examined by management and marketing researchers;
- interpret and critically analyse qualitative research papers deploying different qualitative research approaches; and
- present the results of qualitative analyses.
Generic skills
- Problem solving skills, which should be enhanced through the study of research design and research methods;
- Writing skills appropriate for the preparation of academic articles and research reports in Management and Marketing, including the doctoral thesis; and
- Analytical skills, which should be developed through the evaluation of quantitative and qualitative empirical research literature.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- Brief individual writing practice assignments totalling 1,000 words (2 x 500 words), due in the first half of the semester (20%)
- 3 hour (in class) test [mid semester] (40%)
- Class participation, throughout the semester (10%)
- Individual 3000 word research proposal, due at the end of semester (30%)
Last updated: 3 November 2022
Dates & times
- Semester 2
Principal coordinator Vikram Bhakoo Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 29 July 2019 to 27 October 2019 Last self-enrol date 9 August 2019 Census date 31 August 2019 Last date to withdraw without fail 27 September 2019 Assessment period ends 22 November 2019 Semester 2 contact information
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
TBC
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Commerce (Management) Course Master of Commerce (Marketing)
Last updated: 3 November 2022