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Foundations in Quantitative Methods (MGMT90203)
Graduate courseworkPoints: 12.5On Campus (Parkville)
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Semester 2
Overview
Availability | Semester 2 |
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This subject is aimed at students undertaking graduate research programs. The overall aim is to introduce students to core quantitative methods and techniques commonly used in management and marketing research. It provides students with a working knowledge of the spectrum of alternative techniques for collecting and analysing data. Whilst this subject will not provide the depth required of a specialist in any particular technique, by the end of this subject, students will have a working knowledge of the foundations of descriptive and inferential statistics, with a focus on applying ANOVA, MANOVA and regression analysis.
Intended learning outcomes
Articulate a quantitative research design appropriate to research questions examined by management and marketing researchers;
Generic skills
- Problem solving skills, which should be enhanced through the study of research design and research methods;
- Writing skills appropriate for the preparation of academic articles and research reports in Management and Marketing, including the doctoral thesis; and
- Analytical skills, which should be developed through the evaluation of quantitative and qualitative empirical research literature.
Last updated: 3 November 2022