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Research Design (MGMT90205)

Graduate courseworkPoints: 12.5Not available in 2019

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Overview

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This subject introduces graduate research students to the practical issues and expectations of designing and executing a research project in the management and marketing. Topics include:

  • the nature of the research process and key decisions made in designing and executing a project
  • the ‘practicalities’ of conducting research, including how to identify, analyse and synthesise published research findings, developing research questions, and designing studies
  • managing potential ethical issues in conducting organisation-based and marketing research writing up a transparent and effective methods section.

Intended learning outcomes

On successful completion of this subject, students should be able to:

  • Understand fundamental decisions in research design.
  • Align methodological choices with research questions to be investigated.
  • Identify the potential strengths and limitations associated with alternative research strategies and methods used in marketing and management research.
  • Appreciate the ethical and political context of different types of research questions and methodological choices, especially in relation to sensitive topics or topics that may impact human subjects.

Generic skills

  • Problem solving skills, which should be enhanced through the study of research design and research methods;
  • Writing skills appropriate for the preparation of academic articles and research reports in Management and Marketing, including the doctoral thesis; and
  • Analytical skills, which should be developed through the evaluation of quantitative and qualitative empirical research literature.

Last updated: 2 November 2025