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Creating Your Own Enterprise (MGMT90230)

Graduate courseworkPoints: 25On Campus (Parkville)

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Year of offer2019
Subject levelGraduate coursework
Subject codeMGMT90230
Semester 2
FeesSubject EFTSL, Level, Discipline & Census Date

The purpose of this subject is to lay the foundations of launching a viable entrepreneurial venture based on the concepts of lean start-ups and design thinking. The Winter intensive session starts with idea generation where all students create ideas according to their entrepreneurial interests and to recapitulate learning from Semester 1. Students then form entrepreneurial founder groups of approximately four to develop the idea that will be the basis of their group project. In the process students will learn pitching skills to pitch individual and then team ideas. Next, students will translate this idea into an initial Business Model Canvas framework and develop testable entrepreneurial hypotheses. Topics include: value propositions, customer relationships, distribution channels, key activities, key resources, key partners, revenue streams and cost structure. In Semester 2, student teams will proceed to test their initial hypotheses with stakeholders in the marketplace. In this process students learn skills to establish viability of their entrepreneurial concepts and pivot their initial models. At the end of Semester 2, students will produce a final pitch document and give a presentation. The subject teaches team development throughout both semesters training students in team selection, structure, roles and team norm and process development.

Intended learning outcomes

On successful completion of this subject, students should be able to:

  • create a usable entrepreneur venture concept based on validated assumptions;
  • analyse business environment to validate and refine business models;
  • critically apply and evaluate lean start-up and design thinking methodologies;
  • demonstrate team collaboration skills in the execution of an entrepreneurial product;
  • demonstrate skills in pitching entrepreneurial ideas to the investor community.

Generic skills

High level of development:

  • Develop problem-solving skills through exercises
  • Think critically, and organise knowledge, from consideration of the lecture material and development of business canvas
  • Develop creative ways of solving unfamiliar problems, through the exercises

Moderate level of development:

  • Learn to adopt new ideas, from participation in the lecture program
  • Plan effective work schedules, to meet the regular deadlines for submission of assessable work

Some level of development:

Present an argument, by reflecting on those presented in the lecture series and readings.

Last updated: 19 July 2019