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Creating Your Own Enterprise (MGMT90230)

Graduate courseworkPoints: 25On Campus (Parkville)

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Overview

Availability
Semester 2
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The purpose of this subject is to lay the foundations of launching a viable entrepreneurial venture based on the concepts of lean start-ups and design thinking. The Winter intensive session starts with idea generation where all students create ideas according to their entrepreneurial interests and to recapitulate learning from Semester 1. Students then form entrepreneurial founder groups of approximately four to develop the idea that will be the basis of their group project. In the process students will learn pitching skills to pitch individual and then team ideas. Next, students will translate this idea into an initial Business Model Canvas framework and develop testable entrepreneurial hypotheses. Topics include: value propositions, customer relationships, distribution channels, key activities, key resources, key partners, revenue streams and cost structure. In Semester 2, student teams will proceed to test their initial hypotheses with stakeholders in the marketplace. In this process students learn skills to establish viability of their entrepreneurial concepts and pivot their initial models. At the end of Semester 2, students will produce a final pitch document and give a presentation. The subject teaches team development throughout both semesters training students in team selection, structure, roles and team norm and process development.

Intended learning outcomes

On successful completion of this subject, students should be able to:



  • create a usable entrepreneur venture concept based on validated assumptions;
  • analyse business environment to validate and refine business models;
  • critically apply and evaluate lean start-up and design thinking methodologies;
  • demonstrate team collaboration skills in the execution of an entrepreneurial product;
  • demonstrate skills in pitching entrepreneurial ideas to the investor community.

Generic skills

High level of development:

  • Develop problem-solving skills through exercises
  • Think critically, and organise knowledge, from consideration of the lecture material and development of business canvas
  • Develop creative ways of solving unfamiliar problems, through the exercises

Moderate level of development:

  • Learn to adopt new ideas, from participation in the lecture program
  • Plan effective work schedules, to meet the regular deadlines for submission of assessable work

Some level of development:

Present an argument, by reflecting on those presented in the lecture series and readings.

Last updated: 9 April 2024

Eligibility and requirements

Prerequisites

Entry to the Master of Entrepreneurship and completion of:

Code Name Teaching period Credit Points
MGMT90222 Foundations of Entrepreneurship Practice
Summer Term (On Campus - Parkville)
 12.5
MGMT90223 Design Thinking
Semester 1 (On Campus - Parkville)
 12.5
MGMT90224 Garage Project
Semester 1 (On Campus - Parkville)
 12.5
MGMT90225 Creating a Successful Business Model
Semester 1 (On Campus - Parkville)
 12.5
MGMT90226 Business Acumen for Entrepreneurs
Semester 1 (On Campus - Parkville)
 12.5

Corequisites

None

Non-allowed subjects

None

Inherent requirements (core participation requirements)

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Last updated: 9 April 2024

Assessment

DescriptionTimingPercentage

Group: Oral presentation #1 (15 mins) and written project update (250 words per student) (normally in groups of 3-5)

  • 15 minutes
Week 410%

Group: Oral presentation #2 (15 mins) and written project update (250 words per student) (normally in groups of 3-5)

  • 15 minutes
Week 810%

Group: Final pitch presentation (15 mins) and written executive summary (750 words per student) (normally in groups of 3-5)

  • 15 minutes
Week 1215%

Individual: written project report

  • 3500 words
At the end of the assessment period35%

Group: Written project proposal and business model canvas (normally in groups of 3-5) equivalent to 3000 words per student

  • 3000 words
Hurdle requirement: Successful completion of this subject requires a pass (50%) in the project proposal and business model canvas task. 		End of term30%

Last updated: 9 April 2024

Dates & times

  • Semester 2
    Principal coordinatorGergely Nyilasy
    Mode of deliveryOn Campus (Parkville)
    Contact hoursPart 1: 20hrs seminars over 5 days plus 15 hrs case analysis/tutorial work (15-19 July 2019) Part 2: 36 hours (one 3 hour seminar per week)
    Total time commitment170 hours
    Teaching period15 July 2019 to 27 October 2019
    Last self-enrol date26 July 2019
    Census date31 August 2019
    Last date to withdraw without fail27 September 2019
    Assessment period ends22 November 2019

    Semester 2 contact information

    Dr Greg Nyilasy gnyilasy@unimelb.edu.au

    A/Prof Kwanghui Lim kwlim@unimelb.edu.au

Time commitment details

Estimated total time commitment of 170 hours per semester

Last updated: 9 April 2024

Further information

  • Texts

    Prescribed texts

    You will be advised of the prescribed texts by your lecturer.

  • Related Handbook entries

    This subject contributes to the following:

    TypeName
    CourseMaster of Entrepreneurship

Last updated: 9 April 2024