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Principles of Marketing (MKTG10001) // Assessment
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About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Head Tutor Dr Kanika Meshram kanika.meshram@unimelb.edu.au
Semester 2
Head Tutor Dr Kanika Meshram kanika.meshram@unimelb.edu.au
Assessment
Description | Timing | Percentage |
---|---|---|
1000 word individual essay
| First half of the teaching period | 10% |
2000 word group essay (2-4 students)
| Second half of the teaching period | 25% |
Research component: Participation in – and learning about – marketing research throughout the semester
| Throughout the semester | 5% |
2 hour end of semester examination
| During the examination period | 60% |
Last updated: 11 April 2024