Assessment: Principles of Marketing (MKTG10001)

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Assessment

Description	Timing	Percentage
1000 word individual essay 1000 words	First half of the teaching period	10%
2000 word group essay (2-4 students) 2000 words	Second half of the teaching period	25%
Research component: Participation in – and learning about – marketing research throughout the semester 120 minutes	Throughout the semester	5%
2 hour end of semester examination 2 hours Hurdle requirement: To pass this subject students must pass the end of semester examination.	During the examination period	60%

Last updated: 12 December 2024