Principles of Marketing (MKTG10001) // Further information

Further information

• Texts

  Prescribed texts

  You will be advised of prescribed texts by your lecturer.

• Subject notes

   

• Related Handbook entries

  This subject contributes to the following:

  Type	Name
  Breadth Track	Marketing Communications and Branding
  Breadth Track	Product Management
  Breadth Track	Marketing Strategy
  Breadth Track	The Mind of the Consumer

• Breadth options

  This subject is available as breadth in the following courses:

  • Bachelor of Arts
  • Bachelor of Biomedicine
  • Bachelor of Design
  • Bachelor of Environments
  • Bachelor of Music
  • Bachelor of Science
• Available through the Community Access Program

  About the Community Access Program (CAP)

  This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.

  Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants

  Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.

Last updated: 10 December 2024