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Market and Business Research (MKTG20004)
Undergraduate level 2Points: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Dr Hafizul Islam hafizul.islam@unimelb.edu.au
Overview
Availability | Semester 2 |
---|---|
Fees | Look up fees |
This subject develops students' knowledge of fundamental market and business research concepts. It addresses the purpose, procedures and applications of market business research; helps view market and business research from a 'users' and 'doers' perspective; and aims to improve the managerial value of such research for strategic decision making. Specific topics include the formulation of the research problem; research design; data collection instruments; data collection procedures; statistical data analysis tools including multiple regression analysis; and the interpretation and use of research results.
Intended learning outcomes
MKTG20004 Market and Business Research is designed for future marketing managers and researchers. It aims to help students develop skills to address management problems using analytical tools.
On the successful completion of this subject, students should be able to:
- Analyse the role of market and business research in marketing decision making;
- Learn the marketing research process and apply in marketing research projects;
- Perform essential qualitative and quantitative techniques and methods to analyze market and business research data;
- Interpret the implications of market and business research on business development;
- Apply market and business research principles by conducting an in-depth market research project for a real management problem.
Generic skills
On the successful completion of MKTG20004 Market and Business Research, students should have improved the following generic skills:
- Problem solving, such as translating a management problem into a research question;
- Written communications;
- Statistical analysis skills;
- Collaborative learning and team work;
- Assessing research materials from a range of sources.
Last updated: 11 April 2024
Eligibility and requirements
Prerequisites
One of the following:
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MKTG10001 | Principles of Marketing |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
12.5 |
MGMT20001 | Organisational Behaviour |
Semester 1 (On Campus - Parkville)
Summer Term (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Corequisites
One of the following:
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MKTG10001 | Principles of Marketing |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
12.5 |
MGMT20001 | Organisational Behaviour |
Semester 1 (On Campus - Parkville)
Summer Term (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Non-allowed subjects
None
Recommended background knowledge
Please refer to Prerequisites and Corequisites.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 11 April 2024
Assessment
Additional details
- A 2-hour end-of- semester examination (60%)
- One written assignment of 2000 words (30%), due at the end of semester
- Tutorial work (10%)
- To pass this subject students must pass the end of semester examination.
Last updated: 11 April 2024
Dates & times
- Semester 2
Principal coordinator Hafizul Islam Mode of delivery On Campus (Parkville) Contact hours One 2-hour lecture and one 1-hour tutorial per week Total time commitment 170 hours Teaching period 29 July 2019 to 27 October 2019 Last self-enrol date 9 August 2019 Census date 31 August 2019 Last date to withdraw without fail 27 September 2019 Assessment period ends 22 November 2019 Semester 2 contact information
Dr Hafizul Islam hafizul.islam@unimelb.edu.au
Time commitment details
170 Hours
Last updated: 11 April 2024
Further information
- Texts
Prescribed texts
You will be advised of prescribed texts by your lecturer.
- Breadth options
This subject is available as breadth in the following courses:
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 11 April 2024