|Year of offer||2019|
|Subject level||Undergraduate Level 3|
|Fees||Subject EFTSL, Level, Discipline & Census Date|
This subject examines the brain systems, research tools and insights from the brain and psychological sciences relevant to marketing theory and practice. Topics include neuroscience fundamentals; neuroscience technology used in marketing research; functional implications of key brain systems for marketing planning; applications of neuroscientific and psychological tools and insights for marketing research and ethical considerations associated with use of brain imaging technology for marketing research.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Describe and understand the benefits/limitations of tools and techniques used in neuromarketing research,
- Identify and discuss the function of selected brain regions and systems in marketing neuroscience research,
- Explain functional implications of selected perceptual, cognitive and emotional processes for marketing theory,
- Critically evaluate and apply neuromarketing research insights in selected marketing practices.
High level of development: oral communication; written communication; team work; application of theory to practice; interpretation and analysis; receptiveness to alternative ideas. Moderate level of development: collaborative learning; critical thinking. Some level of development: problem solving; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources
Eligibility and requirements
|Code||Name||Teaching period||Credit Points|
|MKTG10001||Principles of Marketing||
Recommended background knowledge
Please refer to Prerequisites and Corequisites.
Core participation requirements
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
- A 2-hour end-of-semester examination (60%)
- A group assignment (normally in pairs), 2000 words due in Week 7 (10%)
- A group written assignment (comprised of 3 students) 3,000 words due in Week 11 (30%)
- To pass this subject students must pass the end of semester examination.
Dates & times
- Semester 2
Principal coordinator Phil Harris Mode of delivery On Campus — Parkville Contact hours One 2-hour lecture and one 1-hour tutorial weekly Total time commitment 170 hours Teaching period 29 July 2019 to 27 October 2019 Last self-enrol date 9 August 2019 Census date 31 August 2019 Last date to withdraw without fail 27 September 2019 Assessment period ends 22 November 2019
Semester 2 contact information
Time commitment details
You will be advised of prescribed texts by your lecturer.
- Related Handbook entries
This subject contributes to the following:
- Breadth options
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.