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Marketing Management (MKTG90004)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Summer Term
Mr Scott Tetley scott.tetley@unimelb.edu.au
Semester 1
Semester 2
Dr Ilkka Ojansivu ilkka.ojansivu@unimelb.edu.au
Overview
Availability | Summer Term Semester 1 Semester 2 |
---|---|
Fees | Look up fees |
This subject provides an introduction to the basic concepts, principles and activities of marketing and how to manage an organisation's marketing effort. Some of the principal topics include value-based marketing, market research, selecting target markets, product and brand management, marketing communications (advertising and promotions, as well as personal selling), management of distribution channels, pricing decisions and marketing ethics. Students are also introduced to the nature of buyer behaviour, including decision-making patterns, purchase behaviours, and customer satisfaction.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Understand the fundamental concepts and principles involved in marketing
- Analyse marketing problems facing practitioners and firms and apply relevant theories, concepts and models to generate appropriate solutions
- Explain the critical importance of marketing for superior business performance
- Analyse various ethical implications facing a marketing manager in their decisions.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Critical evaluation of an argument. For example, that market share does not necessarily create shareholder value because market share often comes at a cost;
- Application of marketing theories to real world marketing practice;
- Problem solving, which should be fostered through the application of appropriate theories or principles. For example, determine when to lower a product price permanently as opposed to using a series of price promotions;
- Oral and written communication;
- Collaborative learning and team work;
- Strategic thinking.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
End of semester examination
| During the examination period | 50% |
Group written assignment (usually in groups of 3-4)
| Week 12 | 30% |
Mid-semester test
| Week 7 | 10% |
Group presentation (usually in groups of 3-4)
| Throughout the semester | 10% |
Last updated: 9 April 2024
Dates & times
- Summer Term
Principal coordinator Scott Tetley Mode of delivery On Campus (Parkville) Contact hours 36 hours (two 3 hour seminar per week) Total time commitment 170 hours Teaching period 2 January 2019 to 10 February 2019 Last self-enrol date 10 January 2019 Census date 18 January 2019 Last date to withdraw without fail 8 February 2019 Assessment period ends 25 February 2019 Summer Term contact information
Mr Scott Tetley scott.tetley@unimelb.edu.au
- Semester 1
Principal coordinator Bernadette van Lunenburg Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 4 March 2019 to 2 June 2019 Last self-enrol date 15 March 2019 Census date 31 March 2019 Last date to withdraw without fail 10 May 2019 Assessment period ends 28 June 2019 Semester 1 contact information
Ms Bernadette van Lunenburg bernadette.van@unimelb.edu.au - Semester 2
Principal coordinator Ilkka Ojansivu Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 29 July 2019 to 27 October 2019 Last self-enrol date 9 August 2019 Census date 31 August 2019 Last date to withdraw without fail 27 September 2019 Assessment period ends 22 November 2019 Semester 2 contact information
Dr Ilkka Ojansivu ilkka.ojansivu@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
None
- Subject notes
Students in the Master of Accounting, the Master of Management suite of programs, the Master of Business and Information Technology and the second year of the Master of Finance are eligible to undertake this subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Finance Course Master of Management Course Master of Management (Marketing) - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 9 April 2024