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International Marketing Management (MKTG90012)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Dr Miriam Guenther miriam.guenther@unimelb.edu.au
Semester 2
Dr Miriam Guenther miriam.guenther@unimelb.edu.au
Overview
Availability | Semester 1 Semester 2 |
---|---|
Fees | Look up fees |
International Marketing Management provides students with an introduction to basic marketing concepts as they apply in an international context. More fundamentally, it discusses some of the most important topics facing both international marketing practitioners and academics. These include global marketing strategy, assessment of market opportunities, type of market entry, international product and brand, pricing, distribution and promotion policies. Students will experience all aspects of international marketing management first-hand by playing a simulation game throughout the semester.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Appreciate and evaluate some of the major analytical frameworks that form the basis of international marketing management;
- Demonstrate an understanding of the complexities of operating in the global marketplace;
- Critically evaluate some of the major debates occurring in the field of international marketing.
Generic skills
- An ability to synthesize and evaluate information, data and theories through an in-class presentation, an online simulation, and end-of-semester examination;
- Oral communication skills and critical thinking through a group presentation and class discussions;
- Business analytical skills, application of theory to practice, and team problem solving through analysis and management of marketing outcomes in an online simulation; and
- Written communication skills and collaborative learning through a group report.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Class participation | Throughout the semester | 10% |
Group presentation + Q&A (normally in groups of 3-5)
| From Week 3 to Week 12 | 10% |
Group result in online simulation (normally in groups of 3-5) 1000 words
| Week 11 | 10% |
Group assignment (usually in groups of 3-5)
| Week 12 | 20% |
End of semester examination
| End of semester | 50% |
Last updated: 9 April 2024
Dates & times
- Semester 1
Principal coordinator Miriam Guenther Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 4 March 2019 to 2 June 2019 Last self-enrol date 15 March 2019 Census date 31 March 2019 Last date to withdraw without fail 10 May 2019 Assessment period ends 28 June 2019 Semester 1 contact information
Dr Miriam Guenther miriam.guenther@unimelb.edu.au
- Semester 2
Coordinator Miriam Guenther Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 29 July 2019 to 27 October 2019 Last self-enrol date 9 August 2019 Census date 31 August 2019 Last date to withdraw without fail 27 September 2019 Assessment period ends 22 November 2019 Semester 2 contact information
Dr Miriam Guenther miriam.guenther@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
Fletcher and Crawford (2011). International Marketing (5th Ed). China: Pearson
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of International Business Course Master of Management (Marketing) - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 9 April 2024