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Advanced Consumer Behaviour (MKTG90023)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Overview
Availability | Semester 2 |
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Fees | Look up fees |
This subject is designed to provide a strong foundation in theories and research in the area of consumer behaviour. This will involve an examination and understanding of various topics in social sciences such as cognitive psychology, social psychology, etc. and apply these to understand consumer behaviours. We will cover various topics such as consumer processing of market information, how information is incorporated into decision-making, factors influencing decision-making, and major methodologies available for investigating consumer behaviours.
Intended learning outcomes
Describe past research which has led to the advancement of our understanding of consumer behaviours;
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Reading, comprehending and critical evaluation of research articles published in various academic journals;
- Integration, evaluation and synthesis of knowledge from various areas of consumer research and related disciplines;
- Application of existing research methods in order to test hypotheses;
- Oral and communication skills, through seminar discussions and presentations; and
- Written skills, developed through the assignments.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Admission into MC-COMMGT Master of Commerce (Management), or MC-COMMKT Master of Commerce (Marketing), or PhD with coursework (Management and Marketing)
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Description | Timing | Percentage |
---|---|---|
Paper critique 1 of 750 words
| Week 4 | 10% |
Paper critique 2 of 750 words
| Week 8 | 10% |
Reaction Note, individual, each week prepare a reaction note to the assigned readings (100 words per week, 1100 total)
| Throughout the semester | 15% |
Preliminary Research, individual, review one article per week toward Research Project topic, due each week by class start time starting week 3, (110 words per week, 1100 total)
| Throughout the semester | 15% |
Class participation (attendance and active participation in class discussions)
| Throughout the semester | 10% |
Research Project, individual, 4500 words
| End of the assessment period | 40% |
Last updated: 3 November 2022
Dates & times
- Semester 2
Principal coordinators Gergely Nyilasy and Robin Canniford Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 29 July 2019 to 27 October 2019 Last self-enrol date 9 August 2019 Census date 31 August 2019 Last date to withdraw without fail 27 September 2019 Assessment period ends 22 November 2019 Semester 2 contact information
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Commerce (Management) Course Master of Commerce (Marketing)
Last updated: 3 November 2022