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Applied Syndicate Project (MKTG90032)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Year of offer2019
Subject levelGraduate coursework
Subject codeMKTG90032
Availability(Quotas apply)
Semester 1
Semester 2
FeesSubject EFTSL, Level, Discipline & Census Date

The Applied Syndicate Project in the Master of Marketing Communications is a capstone option. Students will be assigned in small groups (2-4/group) to a Project Organisation operating in the Marketing, Communications and/or Media industries. Working in teams, they will undertake a structured marketing and communications or business development exercise pertinent to their industry. This will be supported by seminar work equipping the students with knowledge of approaches, tools and techniques for completing the task and an understanding of report formats appropriate for conveying the results. During the practicum, in-depth work will be undertaken in identifying the scope, opportunities, constraints and recommendations of the exercise. Students will learn to work with unstructured and incomplete information in real business settings, to develop research and networks to support their enquiry, to work successfully in teams, to present their findings and seek and receive constructive feedback in a range of settings. Students will also be encouraged to plan, reflect and modify their approaches to improve the outcomes of their efforts in managing the business project.

Intended learning outcomes

On successful completion of this subject, students should be able to:

  • Apply theory and practice of relevant marketing and communications issues to address real-world business issues currently faced by the marketing, communications and media industry
  • Research, analyse, evaluate and propose practical business solutions within the bounds of the exercise
  • Identify key strategic questions and assess options related to the exercise

Generic skills

On successful completion of this subject, students should have improved the following generic skills:

  • Verbal and written communication skills through interaction with staff at the Project companies, academics and fellow students
  • Project management skills, including an enhanced capacity for accurate scoping of projects, the development of approaches and timelines to address complex business issues and the execution of the required approaches and tasks within the timelines set
  • Team work demonstrated by good communication within the group, understanding of skills brought by individual members, organising for achievement and presenting group report
  • Research, problem solving and critical thinking
  • Documentation preparation and presentation skills through assigned tasks and the Project exercise
  • Interpersonal skills through the Project exercise and assigned tasks
  • Demonstrate key attributes sought by employers including cross-cultural communication skills, interpersonal skills, time management, commercial acumen, initiative with ambiguity, independent learning and team skills.

Last updated: 3 April 2019