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Managing for Value Creation (MKTG90037)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Summer Term
Mr Mike Brooke mike.brooke@unimelb.edu.au
Semester 1
Mr Mike Brooke mike.brooke@unimelb.edu.au
Semester 2
A/Prof Erik Mooi erik.mooi@unimelb.edu.au
Overview
Availability | Summer Term Semester 1 Semester 2 |
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Fees | Look up fees |
This marketing subject exposes students to an integrated perspective of the firm, how it interfaces with its environment, and how it creates and sustains value. Value creation occurs through interactions of a firm with its stakeholders (including its customers) and is central to marketing. The subject builds a conceptual framework to examine the choices (marketing) managers face in determining how best to create value, and how these choices may be shaped by key stakeholders including government, society, trading partners, customers, employees and competitors. A key focus of this subject is on value creation as a cross disciplinary and cross firm activity. As such, the focus is on value creation from multiple disciplinary perspectives including marketing, strategy, entrepreneurship, HRM, supply chain management and organisational design.
Intended learning outcomes
Explain the issues and challenges facing organisations managing activities involving value creation in an international context;
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Critical evaluation of evidence in support of an argument or proposition;
- Problem solving in management through the ability to define, structure, and prioritise issues; and collect and analyse data to test ideas;
- Communication of business-related ideas, theories and solutions to peers and the wider community;
- Ability to synthesize ideas, theories and data in developing solutions to business problems;
- Ethical practice through a knowledge of corporate governance processes and implementation;
- Research skills including the retrieval of information from a variety of sources;
- Teamwork through collaborative exercises in workshops and assessment.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Additional details
Summer Term
- Group presentation (usually in groups of 3-4) comprising: 10 minute presentation, 10 minute Q&A (10%) and 1000 word written summary (10%). Due early in semester (exact date to be announced during the first lecture). (Total 20%)
- Group assignment (usually in groups of 3-4), 4,000 words. Due late in the semester (exact date to be announced during the first lecture). (30%)
- 2 hour end-of-semester exam. (50%)
Hurdle requirement: Successful completion of this subject requires a pass (50%) in the final exam.
Semester 1 & 2
Summer Term
- Group presentation (usually in groups of 3-4) comprising: 10 minute presentation, 10 minute Q&A (10%) and 1000 word written summary (10%). Due week 4. (Total 20%)
- Group assignment (usually in groups of 3-4), 4,000 words. Due week 10. (30%)
- 2 hour end-of-semester exam. (50%)
Hurdle requirement: Successful completion of this subject requires a pass (50%) in the final exam.
Last updated: 9 April 2024
Dates & times
- Summer Term
Principal coordinator Mike Brooke Mode of delivery On Campus (Parkville) Contact hours 36 hours (two 3 hour seminars per week) Total time commitment 170 hours Teaching period 2 January 2019 to 10 February 2019 Last self-enrol date 10 January 2019 Census date 18 January 2019 Last date to withdraw without fail 8 February 2019 Assessment period ends 25 February 2019 Summer Term contact information
Mr Mike Brooke mike.brooke@unimelb.edu.au
- Semester 1
Principal coordinator Mike Brooke Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 4 March 2019 to 2 June 2019 Last self-enrol date 15 March 2019 Census date 31 March 2019 Last date to withdraw without fail 10 May 2019 Assessment period ends 28 June 2019 Semester 1 contact information
Mr Mike Brooke mike.brooke@unimelb.edu.au
- Semester 2
Principal coordinator Erik Mooi Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 29 July 2019 to 27 October 2019 Last self-enrol date 9 August 2019 Census date 31 August 2019 Last date to withdraw without fail 27 September 2019 Assessment period ends 22 November 2019 Semester 2 contact information
A/Prof Erik Mooi erik.mooi@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Related Handbook entries
This subject contributes to the following:
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 9 April 2024