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Value Creation Strategies (MKTG90038) // Assessment
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About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Term 2
Melbourne School of Professional and Continuing Education
Phone: + 61 3 8344 0149
Monday to Friday 8am to 9pm AEST/AEDT. Weekends and University of Melbourne observed Public Holidays 10am to 5pm AEST/AEDT.
Academic Contact: Mr Tom Whitford thomas.whitford@unimelb.edu.au
Term 4
Melbourne School of Professional and Continuing Education
Phone: + 61 3 8344 0149
Monday to Friday 8am to 9pm AEST/AEDT. Weekends and University of Melbourne observed Public Holidays 10am to 5pm AEST/AEDT.
Academic Contact: Mr Tom Whitford thomas.whitford@unimelb.edu.au
Assessment
| Description | Timing | Percentage |
|---|---|---|
Business Model Canvas Analysis
| Week 4 | 20% |
Customer Value Strategic Evaluation. (Recorded presentation)
| Week 6 | 20% |
Participation and contribution to the topics on the LMS discussion board. Submission of a 500 word summary of the best 3 contributions to the discussion board via Turnitin.
| Week 8 | 10% |
Final exam
| During the examination period | 50% |
Last updated: 9 April 2024