1. Handbook
  2. Subjects
  3. The Business of Music
  4. Print

The Business of Music (MUSI20206)

Undergraduate level 2Points: 12.5On Campus (Southbank)

You’re viewing the 2019 Handbook:
Or view archived Handbooks


Year of offer2019
Subject levelUndergraduate Level 2
Subject codeMUSI20206
Semester 2
FeesSubject EFTSL, Level, Discipline & Census Date

This subject introduces the business practices of the music industry. Aspects of copyright, marketing, law, management, contracts, sales, distribution, ownership, and merchandising will be examined in relation to areas such as touring, recording deals, digital streaming, live performance, music placement in film, TV, sport and advertising, video clips and video games. This subject is delivered as a lecture featuring high-level music industry guests illuminating the fundamentals of the music industry. Each lecture will be assessed by weekly on-line quizzes and students will select one topic for specialisation for the final assignment.

Intended learning outcomes

On completing this subject students should be able to:

  • understand the relationship between music creation and commercialisation
  • identify and contextualize key elements of the music industry
  • critically analyse various examples of music business practice

Generic skills

On successful completion of this subject, students should have developed:

  • Skills in accessing current music industry research from international databases, web sites, journals and texts
  • The ability to analyse and critique creative and commercial music projects
  • High-level conceptual and applied skills

Eligibility and requirements





Non-allowed subjects


Core participation requirements

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home


Additional details

  • 10 Web-based quizzes, weeks 2-11 (40%). Each quiz will take approximately 1 hour to complete.
  • 2,000 word written assignment, end of semester (60%)

Dates & times

  • Semester 2
    CoordinatorKenny McAlpine
    Mode of deliveryOn Campus — Southbank
    Contact hours24 hours, comprising 2-hours per week
    Total time commitment156 hours
    Teaching period29 July 2019 to 27 October 2019
    Last self-enrol date 9 August 2019
    Census date31 August 2019
    Last date to withdraw without fail27 September 2019
    Assessment period ends22 November 2019

    Semester 2 contact information

Time commitment details

156 hours

Further information

Last updated: 11 October 2019