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Attitude and Behaviour Change (PSYC90102)
Graduate courseworkPoints: 12.5On Campus (Parkville)
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About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Prof Charles Abraham
charles.abraham@unimelb.edu.au
Overview
Availability | Semester 2 |
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Fees | Look up fees |
This subject focuses on the nature and structure of attitudes. We will examine how attitudes are formed, when and how they can be changed, and whether attitudes predict behaviour. We will explore emerging issues of implicit attitudes and the debates around implicit attitude measurement. We will also examine how attitude and behavior change research impacts real world situations such as prejudice and discrimination, consumer behavior, and social issues such as smoking, healthy eating and exercise initiatives.
Intended learning outcomes
At the end of the course, students should be able to
- Understand the theories of attitude development and change
- Compare and contrast the methods used in assessing attitudes
- Understand how attitudes can inform and explain social issues
- Understand the link between attitudes and behaviours
- Critically assess the challenges of real-word behaviour change scenarios
Last updated: 3 November 2022