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  3. The Contemporary Publishing Industry

The Contemporary Publishing Industry (PUBL90003)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Year of offer2019
Subject levelGraduate coursework
Subject codePUBL90003
Semester 1
FeesSubject EFTSL, Level, Discipline & Census Date

This subject provides an overview of the major factors affecting the local and global production, marketing and distribution of books, magazines and electronic publications. It considers the impact of political, social and economic conditions, technological changes, and changing industry practices. Students will gain a critical understanding of professional practices and current issues in various sectors of the industry in the context of global developments.

Intended learning outcomes

On successful completion of this subject, students should:

  • have been introduced to standard general practices across book, magazine and online publishing; and
  • have been introduced to the roles and responsibilities of editors, agents, designers and marketing and distribution.

Generic skills

Students who have successfully completed this subject will:

  • acquire high-level written and oral communication skills through contribution to class discussions and the completion of assignments;
  • have a capacity for effective teamwork through group discussions and peer review;
  • develop cultural and ethical understanding through reflection and reading onthe role of the publishing industry in a range of different national and cultural contexts;
  • develop skills in research through the preparation of class papers and assignments, including the use of online as well as print-based materials;
  • develop skills in time management and planning through managing workloads for recommended reading, tutorial presentations and assessment requirements;
  • acquire a capacity for critical thinking through the use of readings and discussion to develop a critique of received wisdom about the cultural, social and political significance of the publishing industry; and
  • develop a capacity for theoretical analysis through engagement with a range of texts that offer innovative perspectives on publishing as a component of the wider field of cultural practices.

Last updated: 9 November 2018