|Year of offer||2019|
|Subject level||Undergraduate Level 2|
|Fees||Subject EFTSL, Level, Discipline & Census Date|
This subject explores developments in the Hollywood film industry from the 1960s to the present. Students should grasp some of the key issues of this period, including the focus on modernist strategies, revisionist approaches, allusionism and the new generation of Hollywood film school 'auteurs'. This subject will also look at the interconnection between entertainment industries, and the emergence and significance of 'high concept' as a production and marketing strategy.
Intended learning outcomes
On successful completion of this subject, students should have:
- the ability to apply critical and analytical skills to analyses the major industry and economic shifts impacting on the form of the Hollywood film industry in the post-1950s era;
- demonstrate a detailed knowledge and understanding of the impact that conglomeration had on the emergence of an industry focused on franchise and cross-media synergies;
- the ability to contextualise and interpret changing narrative and stylistic formations in contemporary Hollywood cinema through an understanding of the social, historical and cultural contexts that produced them;
- an advanced knowledge of the relationship between contemporary Hollywood and earlier traditions of film history;
- an understanding of the concepts and methods of analysis specific to Screen Studies, especially as it relates to contemporary Hollywood cinema, while also embracing interdisciplinary approaches that deepen analysis of screen media and the forces that drive them; and
- an ability to communicate effectively in a variety of oral and written formats in a way that reveals a detailed understanding of research practices and principles specific to Screen Studies.
At the completion of this subject, students should improve the following generic skills:
- have a clear understanding of major developments driving the Hollywood film industry in the post-1950s era;
- recognise and be able to analyse the narrative and stylistic traits that Hollywood developed during various stages from the 1960s and beyond; and
- understand the impact that big corporations and a new economy had on the emergence of a Hollywood that came to embrace an all-encompassing "entertainment experience" that include cross-media synergies.