1. Handbook
  2. Breadth Track
  3. Marketing Communications and Branding

Marketing Communications and Branding

Breadth TrackYear: 2020

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Overview

This breadth track examines how desirable brands are an important corporate asset and being able to communicate effectively with your customers is a major determinant of business success.

Subject Options

Code Name Study period Credit Points
MKTG10001 Principles of Marketing
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MKTG20006 Brand Management
Semester 1 (On Campus - Parkville)
 12.5
MKTG30010 Advertising and Promotions
Semester 2 (On Campus - Parkville)
 12.5

Notes

These subjects are not approved as breadth for Bachelor of Commerce students.

What is a Breadth Track?

A breadth track is a sequence of three or more subjects (taken as part of a Melbourne Bachelor degree) that progressively develops knowledge and skills relevant to a coherent domain, theme, topic or issue. It is a suggested set of subjects, rather than a requirement.

Last updated: 30 January 2024