1. Handbook
  2. Breadth Track
  3. The Mind of the Consumer

The Mind of the Consumer

Breadth TrackYear: 2020

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Overview

This breadth track develops exciting and useful insights into why consumers behave the way they do.

Subject Options

Code Name Study period Credit Points
MKTG10001 Principles of Marketing
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MKTG20001 Consumer Behaviour
Semester 1 (On Campus - Parkville)
 12.5
MKTG30008 Neuromarketing Not available in 2020 12.5

Notes

These subjects are not approved as breadth for Bachelor of Commerce students.

What is a Breadth Track?

A breadth track is a sequence of three or more subjects (taken as part of a Melbourne Bachelor degree) that progressively develops knowledge and skills relevant to a coherent domain, theme, topic or issue. It is a suggested set of subjects, rather than a requirement.

Last updated: 30 January 2024