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This is a capstone subject which develops experiential knowledge through the participation of students in formulating strategy for firms undertaking international business. New theoretical concepts will be introduced in the subject relating to both the choice of location in international business and entry mode choice decisions. Students will apply concepts and frameworks related to these strategic decisions, together with knowledge gathered in their earlier studies, to a semester long multi-part team-based assignment requiring them to devise strategic options in a hypothetical case. Students will be required to search for data relating to firms, industries and countries from the internet and library sources on which to base their recommendations.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Identify and apply the theories, models and concepts applicable to the development and implementation of global corporate strategy, including location choice, entry mode choice and dynamic business models;
- Critically evaluate the usefulness of different theories, models and concepts in addressing the problems facing managers making global corporate strategy;
- Formulate and present, both orally and in written form, a response to hypothetical or case-based problems facing firms operating in the global arena.
On successful completion of this subject, students should have improved the following generic skills:
- The application of theories, models and concepts to real world situations facing managers formulating global strategy;
- The synthesis of different theories, models and concepts;
- The analysis and interpretation of complex issues, data and written research material;
- Research, accessing both empirical data and theoretical information from various sources;
- The application of a range of analytical approaches to critically evaluate complex issues;
- Oral and written communication, particularly in relation to the presentation of independent points of view;
- Teamwork in a culturally diverse environment;
- Critical thinking.
Last updated: 14 May 2020