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Building on international business theories and real world cases, this subject explores a host of areas of concern facing managers of multinational enterprises (MNEs). First, it delves into the many factors of host economies that impact on MNE operations. Second, it examines the relationship and balance between global integration and local responsiveness that lies at the heart of understanding strategies of the MNE. Third, it deals with contemporary issues around managing MNEs such as MNEs from emerging economies as well as digital businesses.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Understand the central economic, operational and organizational issues concerning managers of MNEs;
- Appropriately apply theories, models, ideas and concepts to different scenarios as presented in business cases; and
- Critically analyse problems outlined in case studies in addressing the issues of global management.
On successful completion of this subject, students should have improved the following generic skills:
- Research skills involving the use of written and electronic sources and other forms of data and information;
- A range of analytical approaches to critically evaluate complex arguments in international management;
- The ability to conduct and present critical analysis in oral and written communication; and
- Ability to work co-operatively in teams within a culturally diverse environment.
Last updated: 26 March 2020