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Digital Media Research (MECM30016)
Undergraduate level 3Points: 12.5On Campus (Parkville)
For information about the University’s phased return to campus and in-person activity in Winter and Semester 2, please refer to the on-campus subjects page.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
Availability | Semester 1 |
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Fees | Look up fees |
In this subject students will learn essential skills of digital quantitative and qualitative media research. This will include how to use software tools to collect, clean and analyse social media data (please note: no programming or script writing skills are required). Such skills are widely used in companies, NGOs, governments and the like. Students will apply the skills to write a report on set topics. This subject will provide students with essential skills for careers in media and communications positions, such as audience research, PR, marketing and data journalism.
Intended learning outcomes
On successful completion of this subject, students should have:
- the ability to collect, clean and analyse digital media data;
- an understanding of the benefits and restrictions of these methods;
- an understanding of how digital media research skills are used by employers;
- developed the ability to write critically on research methods;
- gained a critical understanding of research design, research methods and ethics; and
- developed the skills to undertake a piece of research using rigorous methods of inquiry.
Generic skills
At the completion of this subject, students should gain the following generic skills:
- Collect and analyse original digital media data;
- Understand the benefits and restrictions of these methods; and
- Synthesise, structure and critically engage with academic literature.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
Description | Timing | Percentage |
---|---|---|
A Literature Review
| Mid semester | 25% |
A Research Report, due after week 12
| After Week 12 | 75% |
Hurdle requirement: This subject has a minimum hurdle requirement of 75% attendance and regular participation in tutorials. | Throughout the teaching period | N/A |
Additional details
Assessment submitted late without an approved extension will be penalised at 10% per day.
Last updated: 3 November 2022
Dates & times
- Semester 1
Principal coordinator Philip Pond Mode of delivery On Campus (Parkville) Contact hours Total 30 hours: a 1.5-hour lecture and a 1 hour tutorial Total time commitment 170 hours Teaching period 2 March 2020 to 7 June 2020 Last self-enrol date 13 March 2020 Census date 30 April 2020 Last date to withdraw without fail 5 June 2020 Assessment period ends 3 July 2020 Semester 1 contact information
Time commitment details
170 hours
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
A reader will be available, with a handbook containing further readers.
- Related Handbook entries
This subject contributes to the following:
Type Name Major Media and Communications - Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022