Handbook home
Strategic Content Creation (MECM90024)
Graduate courseworkPoints: 12.5On Campus (Parkville)
For information about the University’s phased return to campus and in-person activity in Winter and Semester 2, please refer to the on-campus subjects page.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Semester 2
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
Availability | Semester 1 Semester 2 |
---|---|
Fees | Look up fees |
This subject will enable students to develop copywriting skills, including skills in persuasive writing, and the different generic requirements involved in writing for a range of media contexts and platforms. Case studies will be drawn from print, broadcast and online media and exercises will cover different practices including drafting client briefs, producing advertising copy, and developing strategic communications such as public relations releases.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- understand the specific requirements for writing for a range of media platforms and communication contexts
- develop skills in analysing and evaluating successful marketing-communication writing practices
- deploy practical writing skills to address the simulation of real world situations and demands
Generic skills
Students who successfully complete this subject should:
- demonstrate high level writing and communication skills;
- develop understanding and capacities of strategically applying skills in problem-solving situations; and
- better understand and appreciate the intimate relationship between analytical and practical skills.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MKTG90004 | Marketing Management |
Semester 1 (On Campus - Parkville)
Summer Term (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MECM40006 | Public Relations and Communications |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
12.5 |
MECM90036 | Foundations of Marketing & Communication |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
25 |
Please note:
- Students should be admitted to the Master of Marketing Communications to take this subject.
- Students Admitted into the 200 point program must have completed MECM90036 Foundations in Marketing & Communication, MKTG90004 Marketing Management, and MECM40006 Public Relations and Communications prior to taking this subject
- Students who have previously completed MKTG90027 Foundations of Marketing & Communications may use it as a substitute for MECM90036 Foundations of Marketing & Communications
- Students Admitted into the 150 point Master of Marketing Communications do not need to meet these subject pre-requisites and can enrol into the subject on the basis of being admitted into the 150 point program
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, or other similar cognate area.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
Description | Timing | Percentage |
---|---|---|
Writing exercises demonstrating knowledge of genres and writing skills
| Week 5 | 20% |
Participation in seminar discussion and activities
| Throughout the teaching period | 10% |
Content script and production
| Week 9 | 20% |
An essay based on practical scenario, drawing on relevant skills and knowledge to address problem
| During the examination period | 50% |
Hurdle requirement: Students are required to attend a minimum of 80% of classes in order to pass this subject and regular class participation is expected. | Throughout the teaching period | N/A |
Last updated: 3 November 2022
Dates & times
- Semester 1
Coordinator Kyujin Shim Mode of delivery On Campus (Parkville) Contact hours Total 24 hours: 1 x lecture + 1x tutorial Total time commitment 170 hours Teaching period 2 March 2020 to 7 June 2020 Last self-enrol date 13 March 2020 Census date 30 April 2020 Last date to withdraw without fail 5 June 2020 Assessment period ends 3 July 2020 Semester 1 contact information
- Semester 2
Coordinator Kyujin Shim Mode of delivery On Campus (Parkville) Contact hours Total 24 hours: 1x1-hour lecture and 1x1-hour tutorial, taught weekly Total time commitment 170 hours Teaching period 3 August 2020 to 1 November 2020 Last self-enrol date 14 August 2020 Census date 21 September 2020 Last date to withdraw without fail 16 October 2020 Assessment period ends 27 November 2020 Semester 2 contact information
Time commitment details
170 hours
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
Readings will be made available online through the subject LMS.
- Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required
Last updated: 3 November 2022