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This subject explores three important areas of concern facing managers of multinational corporations. First, it examines the relationship and balance between global integration and local responsiveness that lies at the heart of understanding strategies of multinational corporations (MNCs). This brings with it the question of organisational structure and design and aspects of the internal management of the MNC such as subsidiary tasks, control and coordination. Second, it delves into the many factors within host economies that impact on MNC operations. Third, it also deals with contemporary issues around managing MNCs such as international strategic alliances, MNCs from emerging economies, and sustainability.
Intended learning outcomes
- Describe the main theories, frameworks and tools applicable to the strategic management of multinational companies (MNCs),
- Apply these theories, frameworks and tools to real-life scenarios and to critically evaluate their usefulness.
- Describe the complexity of conducting business across national borders, and trends in the international business environment and their impact on the strategic management of MNCs.
• High level of development: written communication; problem solving; accessing data and other information from a range of sources; teamwork.
• Moderate level of development: oral communication; collaborative learning; application of theory to practice; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; receptiveness to alternative ideas.
Last updated: 25 January 2020