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This subject provides an integrative learning experience and affords students the opportunity to apply the skills and knowledge acquired in previous subjects in a coherent way to solve business problems. In a business strategy simulation students are required to make decisions, assess outcomes, and compete with other management teams for resources, opportunities and markets. Each team develops a strategy for its firm and applies the subject’s concepts and frameworks, as well as the concepts and frameworks acquired in other subjects. In the process, students will discover the interaction of a firm’s production, marketing, research and development, human resources, and financial operations and observe the impact of key decisions on business performance within a competitive market.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Explain the dynamic nature of business and the role of strategy in generating and sustaining a competitive advantage;
- Analyse relevant information and evaluate the competitive environment faced by organisations;
- Identify and evaluate business strategies and explain why and how a particular course of action will provide a competitive advantage; and
- Analyse the capacity for strategy implementation within an organisation given an understanding of structure, culture, systems, governance mechanisms and stakeholder relationships.
On successful completion of this subject, students should have improved the following generic skills:
- Problem solving skills and critical thinking, which should be fostered in the seminar program where students will apply theoretical material to actual case studies;
- Collaborative learning and teamwork, which should be enhanced through exercises, role- plays, and simulations that are incorporated into the seminar program;
- Evaluation, interpretation and analysis of data;
- Accessing data and other research information from a range of sources, which should be facilitated through the assignments and preparation for the exam; and
- Developing oral and written communication skills.
Last updated: 8 May 2020