Handbook home
Leading for Strategic Advantage (MGMT90204)
Graduate courseworkPoints: 12.5On Campus (Parkville)
For information about the University’s phased return to campus and in-person activity in Winter and Semester 2, please refer to the on-campus subjects page.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Dr Jesse Olsen jesse.olsen@unimelb.edu.au
Semester 2
Prof Thomas Maak thomas.maak@unimelb.edu.au
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
Availability | Semester 1 Semester 2 |
---|---|
Fees | Look up fees |
This subject is intended to provide students who do not have a business background with grounding in the field of strategy. It will expose them to key themes, issues and theories of strategy, with a particular focus on the role of leadership in developing and implementing strategy for business success. There will be a strong emphasis on using theoretical knowledge to solve practical problems, which will be achieved through the use of case studies and discussion of contemporary business problems. Students who complete the subject should have a sound theoretical and applied understanding of the role of strategic leadership in business success. Topics covered will include: the role of strategy in business performance; the impact of environments on strategy; the role of leadership in strategy formulation and implementation; working with multiple stakeholders; strategic decision making; and leadership in corporate social responsibility.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- An understanding of the importance of the leader's role in implementing business strategy for the success of organisations;
- Knowledge of the major theories of leadership and their application to strategy formulation and implementation;
- The ability to apply their knowledge and understanding to analysing strategic challenges faced by organisations;
- The ability to use this knowledge and understanding to develop practical solutions to management problems faced by organisations; and
- The knowledge and skills to know how to make a strategically sound decision.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; receptiveness to alternative ideas; and
- Oral communication; written communication; collaborative learning; problem solving; team work; statistical reasoning; application of theory to practice; accessing data and other information from a range of sources.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Please note:
Students admitted to the 200 point Master of Marketing Communications must have successfully completed the first 50 points of the program (MECM90036 Foundations of Marketing and Communication, MKTG90004 Marketing Management, and MECM40006 Public Relations and Communications) to enrol in this subject.
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MECM90036 | Foundations of Marketing & Communication |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
25 |
MKTG90004 | Marketing Management |
Semester 1 (On Campus - Parkville)
Summer Term (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90004 | Marketing Management |
Semester 1 (On Campus - Parkville)
Summer Term (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
Description | Timing | Percentage |
---|---|---|
Group presentation (usually in groups of 4-5), including a report of 1500 words.
| During the teaching period | 20% |
Group assignment (usually in groups of 4-5).
| Week 7 | 30% |
End of semester exam
| End of semester | 50% |
Last updated: 3 November 2022
Dates & times
- Semester 1
Principal coordinator Jesse Olsen Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 2 March 2020 to 7 June 2020 Last self-enrol date 13 March 2020 Census date 30 April 2020 Last date to withdraw without fail 5 June 2020 Assessment period ends 3 July 2020 Semester 1 contact information
Dr Jesse Olsen jesse.olsen@unimelb.edu.au
- Semester 2
Coordinator Thomas Maak Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 3 August 2020 to 1 November 2020 Last self-enrol date 14 August 2020 Census date 21 September 2020 Last date to withdraw without fail 16 October 2020 Assessment period ends 27 November 2020 Semester 2 contact information
Prof Thomas Maak thomas.maak@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
Readings will be provided via the LMS. Students will be advised of readings.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Management Informal specialisation Master of Management general electives - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022