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Principles of Marketing (MKTG10001)
Undergraduate level 1Points: 12.5On Campus (Parkville)
For information about the University’s phased return to campus and in-person activity in Winter and Semester 2, please refer to the on-campus subjects page.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Summer Term
Subject Coordinator: A/Prof Daiane Scaraboto dscaraboto@unimelb.edu.au
Head Tutor: Dr Kanika Meshram kanika.meshram@unimelb.edu.au
Semester 1
Subject Coordinator: Dr Robin Canniford rcan@unimelb.edu.au
Head Tutor: Dr Kanika Meshram kanika.meshram@unimelb.edu.au
Semester 2
Subject Coordinator: A/Prof Daiane Scaraboto dscaraboto@unimelb.edu.au
Head Tutor: Dr Kanika Meshram kanika.meshram@unimelb.edu.au
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
Availability | Summer Term Semester 1 Semester 2 |
---|---|
Fees | Look up fees |
The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing programs.
Intended learning outcomes
On successful completion of this subject, students will be able to:
- Demonstrate knowledge and comprehension of basic theories and models within marketing
- Analyse and critically evaluate marketing practice and explain why some marketing activities are more successful than others
- Apply creativity and knowledge of major theories and models to marketing problems presented in case studies and assignments
- Demonstrate a first-hand knowledge of emerging marketing theories gained through participation in marketing research studies
Generic skills
- High level of development: written communication; collaborative learning; problem solving; team work; application of theory to practice; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources.
- Moderate level of development: oral communication; receptiveness to alternative ideas.
- Some level of development: use of computer software, participation and engagement in research studies
Last updated: 11 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
Students may not gain credit for both 325-211 Principles of Marketing and MKTG10001 Principles of Marketing.
Recommended background knowledge
Please refer to Prerequisites and Corequisites.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 11 April 2024
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
Description | Timing | Percentage |
---|---|---|
Pre-tutorial activity participation
| Throughout the semester | 5% |
Individual essay
| First half of the teaching period | 10% |
Group assignment (usually in groups of 2-4)
| Week 10 | 20% |
Research component: Participation in – and learning about – marketing research throughout the semester
| Throughout the semester | 5% |
End-of-semester examination
| During the examination period | 60% |
Last updated: 11 April 2024
Dates & times
- Summer Term
Principal coordinator Daiane Scaraboto Mode of delivery On Campus (Parkville) Contact hours Total time commitment 170 hours Teaching period 6 January 2020 to 16 February 2020 Last self-enrol date 14 January 2020 Census date 17 January 2020 Last date to withdraw without fail 7 February 2020 Assessment period ends 24 February 2020 Summer Term contact information
Subject Coordinator: A/Prof Daiane Scaraboto dscaraboto@unimelb.edu.au
Head Tutor: Dr Kanika Meshram kanika.meshram@unimelb.edu.au
- Semester 1
Principal coordinator Robin Canniford Mode of delivery On Campus (Parkville) Contact hours One 2-hour lecture and one 1-hour tutorial per week Total time commitment 170 hours Teaching period 2 March 2020 to 7 June 2020 Last self-enrol date 13 March 2020 Census date 30 April 2020 Last date to withdraw without fail 5 June 2020 Assessment period ends 3 July 2020 Semester 1 contact information
Subject Coordinator: Dr Robin Canniford rcan@unimelb.edu.au
Head Tutor: Dr Kanika Meshram kanika.meshram@unimelb.edu.au
- Semester 2
Principal coordinator Daiane Scaraboto Mode of delivery On Campus (Parkville) Contact hours One 2-hour lecture and one 1-hour tutorial per week Total time commitment 170 hours Teaching period 3 August 2020 to 1 November 2020 Last self-enrol date 14 August 2020 Census date 21 September 2020 Last date to withdraw without fail 16 October 2020 Assessment period ends 27 November 2020 Semester 2 contact information
Subject Coordinator: A/Prof Daiane Scaraboto dscaraboto@unimelb.edu.au
Head Tutor: Dr Kanika Meshram kanika.meshram@unimelb.edu.au
Time commitment details
170 Hours
Last updated: 11 April 2024
Further information
- Texts
Prescribed texts
You will be advised of prescribed texts by your lecturer.
- Subject notes
- Related Handbook entries
This subject contributes to the following:
Type Name Breadth Track Marketing Communications and Branding Breadth Track Marketing Strategy Breadth Track Product Management Breadth Track The Mind of the Consumer - Breadth options
This subject is available as breadth in the following courses:
- Bachelor of Arts
- Bachelor of Biomedicine
- Bachelor of Design
- Bachelor of Environments
- Bachelor of Fine Arts (Acting)
- Bachelor of Fine Arts (Animation)
- Bachelor of Fine Arts (Dance)
- Bachelor of Fine Arts (Film and Television)
- Bachelor of Fine Arts (Music Theatre)
- Bachelor of Fine Arts (Screenwriting)
- Bachelor of Fine Arts (Theatre)
- Bachelor of Fine Arts (Visual Art)
- Bachelor of Music
- Bachelor of Science
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 11 April 2024