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Marketing Management (MKTG90004)
Graduate courseworkPoints: 12.5On Campus (Parkville)
For information about the University’s phased return to campus and in-person activity in Winter and Semester 2, please refer to the on-campus subjects page.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Summer Term
Mr Scott Tetley scott.tetley@unimelb.edu.au
Semester 1
Semester 2
Ms Bernadette Van Lunenburg bernadette.van@unimelb.edu.au
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
Availability | Summer Term Semester 1 Semester 2 |
---|---|
Fees | Look up fees |
This subject provides an introduction to the basic concepts, principles and activities of marketing and how to manage an organisation's marketing effort. Some of the principal topics include value-based marketing, market research, selecting target markets, product and brand management, marketing communications (advertising and promotions, as well as personal selling), management of distribution channels, pricing decisions and marketing ethics. Students are also introduced to the nature of buyer behaviour, including decision-making patterns, purchase behaviours, and customer satisfaction.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Understand the fundamental concepts and principles involved in marketing
- Explain the critical importance of marketing for superior business performance
- Analyse marketing problems facing practitioners and firms and apply relevant theories, concepts and models to generate appropriate solutions
- Analyse various ethical implications facing a marketing manager in their decisions
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Critical evaluation of an argument. For example, that market share does not necessarily create shareholder value because market share often comes at a cost;
- Application of marketing theories to real world marketing practice;
- Problem solving, which should be fostered through the application of appropriate theories or principles. For example, determine when to lower a product price permanently as opposed to using a series of price promotions;
- Oral and written communication;
- Collaborative learning and team work;
- Strategic thinking.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
Description | Timing | Percentage |
---|---|---|
Group presentation (usually in groups of 3-4)
| Throughout the semester | 10% |
Group written assignment (usually in groups of 3-4)
| Week 12 | 30% |
End of semester examination
| During the examination period | 50% |
Mid-semester test
| Week 7 | 10% |
Last updated: 9 April 2024
Dates & times
- Summer Term
Principal coordinator Scott Tetley Mode of delivery On Campus (Parkville) Contact hours 36 hours (two 3 hour seminar per week) Total time commitment 170 hours Teaching period 6 January 2020 to 16 February 2020 Last self-enrol date 14 January 2020 Census date 17 January 2020 Last date to withdraw without fail 7 February 2020 Assessment period ends 24 February 2020 Summer Term contact information
Mr Scott Tetley scott.tetley@unimelb.edu.au
- Semester 1
Principal coordinator Ilkka Ojansivu Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 2 March 2020 to 7 June 2020 Last self-enrol date 13 March 2020 Census date 30 April 2020 Last date to withdraw without fail 5 June 2020 Assessment period ends 3 July 2020 Semester 1 contact information
Dr Ilkka Ojansivu ilkka.ojansivu@unimelb.edu.au - Semester 2
Coordinator Bernadette van Lunenburg Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 3 August 2020 to 1 November 2020 Last self-enrol date 14 August 2020 Census date 21 September 2020 Last date to withdraw without fail 16 October 2020 Assessment period ends 27 November 2020 Semester 2 contact information
Ms Bernadette Van Lunenburg bernadette.van@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
None
- Subject notes
Students in the Master of Accounting, the Master of Management suite of programs, the Master of Business and Information Technology and the second year of the Master of Finance are eligible to undertake this subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Finance Course Master of Management (Marketing) Course Master of Management Informal specialisation Master of Management general electives - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 9 April 2024