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Marketing Research (MKTG90011)
Graduate courseworkPoints: 12.5On Campus (Parkville)
For information about the University’s phased return to campus and in-person activity in Winter and Semester 2, please refer to the on-campus subjects page.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Dr Martin Hirche martin.hirche@unimelb.edu.au
Semester 2
A/Prof Jill Lei leij@unimelb.edu.au
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
Availability | Semester 1 Semester 2 |
---|---|
Fees | Look up fees |
Business managers request, assess, purchase and use marketing research to make a wide range of informed decisions about target markets, product offerings and the performance of marketing activities. To be able to do this competently, managers need to know what benefits marketing research can provide, what research methods are appropriate for the different types of problems, and how data should be collected, analysed, interpreted and presented so that it is meaningful to other users. These are skills students will acquire through their participation in a 'real-life' client-sponsored project.
Intended learning outcomes
MKTG90011 Marketing Research is designed for future marketing managers and researchers. It aims to help students develop skills to address management problems using analytical tools.
On the successful completion of this subject, students should be able to:
- Understand the role of marketing research in marketing decision making;
- Learn the process of conducting marketing research projects;
- Perform essential qualitative and quantitative techniques and methods to analyze marketing research data;
- Understand the implications of marketing research on business development;
- Apply marketing research principles by conducting an in-depth research project for a real management problem.
Generic skills
On the successful completion of MKTG90011 Marketing Research, students should have improved the following skills:
- Synthesis of different schools of thoughts in marketing research, for example the qualitative school of thoughts and the quantitative school of thoughts;
- Problem solving, such as translating a management problem into a research question;
- Written communications;
- Statistical analysis skills;
- Collaborative learning and team work;
- Assessing research materials from a range of sources.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Entry into the Master of International Business or Master of Management (any specialisation)
OR
Admission into MC-MKTCOMM - Master of Marketing Communications
AND
MGMT90148 - Consulting Fundamentals*
*Students enrolled in the Master of Marketing Communications may take MKTG90011 Marketing Research concurrently in the same study period as MGMT90148 Consulting Fundamentals
Code | Name | Teaching period | Credit Points |
---|---|---|---|
No longer available |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
Description | Timing | Percentage |
---|---|---|
Class participation
| Throughout the semester | 10% |
Individual assignments equivalent to 1000 words
| Throughout the semester | 5% |
Group project (usually in groups of 3-4)
| End of semester | 35% |
2 hour end of semester exam
| During the examination period | 50% |
Last updated: 3 November 2022
Dates & times
- Semester 1
Principal coordinator Martin Hirche Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 2 March 2020 to 7 June 2020 Last self-enrol date 13 March 2020 Census date 30 April 2020 Last date to withdraw without fail 5 June 2020 Assessment period ends 3 July 2020 Semester 1 contact information
Dr Martin Hirche martin.hirche@unimelb.edu.au
- Semester 2
Principal coordinator Jill Lei Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 3 August 2020 to 1 November 2020 Last self-enrol date 14 August 2020 Census date 21 September 2020 Last date to withdraw without fail 16 October 2020 Assessment period ends 27 November 2020 Semester 2 contact information
A/Prof Jill Lei leij@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester.
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
None
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Management (Marketing) - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022