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Executive Management 1 (BUSA90505)
Graduate courseworkPoints: 25Dual-Delivery (Parkville)
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability | April - Dual-Delivery |
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Fees | Look up fees |
This subject contains four components, as described below.
Leadership:
Effective leadership provides direction, alignment and commitment for the collective. It is about courage, visibility and approachability. In this component students will learn:
- How to improve individual self-awareness, self-management, social awareness and relationship management which are the building blocks for emotional intelligence in the workplace.
- The alignment of intention with organisational impact.
- Heightened understanding of how a leader’s style impacts on organisational and team climate/culture.
- A behavioural model of conflict management that contains the toxics elements of conflict in the syndicates and workplace.
- An opportunity to practice leadership and team-management skills in syndicates that are applicable to the workplace.
Data Analysis:
Data analysis is the process of converting raw data into meaningful information to inform business decision-making. This component provides an introduction to the fundamental data analysis skills and techniques used in contemporary business and management.
The component has an applied setting and a problem-solving focus. Concepts and theory are illustrated through business cases throughout. Each topic begins with a problem or decision being faced by a manager. This determines the variables to be measured, along with an appropriate analysis technique.
The key skills developed in the course are Excel familiarity, data manipulation and the ability to produce and quickly interpret statistical output. The key concepts in the component are:
- that real business data is partly but not wholly predictable;
- that data-based conclusions always involve uncertainty and that this uncertainty can and must be quantified;
- that simplistic analyses of data can often give a misleading view of business dynamics and lead to managerial mistakes; and,
- that complex relationships between variables can be revealed through the tool of multiple regression.
Marketing:
This component seeks to build knowledge and competency in the management of marketing analysis, marketing planning and marketing implementation in a range of business and non-business contexts. It emphasises the management of market-based assets and the value-creation and value-delivery processes. The key topics covered include:
- Market orientation
- Market analysis and research
- Market positioning
- Marketing implementation
- Market control
Seminar I:
This Executive MBA Seminar Series complements the mainstream components of the module, and is dedicated to contemporary issues and global best practice development in the Leadership, Finance and Marketing fields.
Intended learning outcomes
Leadership:
On completion of this component students should have:
- A basic understanding of leadership and encourage critical evaluation of leadership concepts and theories, e.g. management vs.leadership, transformational leadership, emotional intelligence in leadership, authentic leadership, dark side of leadership
- The ability to working and leading in diverse teams including influencing, communicating and presenting skills, managing cross-cultural and gender differences (in-group/out group effects), conflict management
- Developed the capacity for self-awareness, looking back and understanding how one's history and experiences shape strengths and challenges, single loop and double loop learning, understanding one's impact on others, the emotional dimensions of leadership and emotional intelligence, strategies for managing stress such as resilience and self-care
Data Analysis
On completion of this component students should:
- Be able to apply quantitative methods in management decision making processes
- Understand principles of statistical variation, in particular that there is error associated with any measurement derived from data
- Develop solid computational skills in Excel
Marketing:
On completion of this component students should be able to:
- Explain the role of marketing in the overall strategic management of an organisation;
- Analyse customer behaviour, segment and target markets and apply product positioning strategies;
- Adapt marketing analyses, plans, strategies and actions for different contexts
- Apply the tools of marketing management to implementing and controlling marketing strategies
Seminar I:
On completion of this component students will be able to:
- Understand and discuss contemporary and advanced issues in the field
- Recognise and apply global best practice models
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Admission into the MC-BAEV Master of Business Administration
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Description | Timing | Percentage |
---|---|---|
Leadership: Class Participation (attendance at lectures, peer and instructor evaluation of contribution to class learning) | Throughout the teaching period | 20% |
Leadership: Individual Assignment
| End of the teaching period | 80% |
Data Analysis: Class participation (attendance at lectures, peer and instructor evaluation of contribution to class learning) | Throughout the teaching period | 10% |
Data Analysis: Reflection of learning through case discussion
| 40% | |
Data Analysis: Mini syndicate assignments (equivalent to individual 800 word assessment)
| 20% | |
Data Analysis: Final Exam (1500 words)
| End of the teaching period | 30% |
Marketing: Class Participation (attendance at lectures, peer and instructor evaluation of contribution to class learning) | Throughout the teaching period | 10% |
Marketing: Syndicate Assignment (equivalent to individual 1200 word assessment)
| 40% | |
Marketing: Final Exam (1500 words)
| 50% | |
Seminar I: Class Participation (attendance at lectures, peer and instructor evaluation of contribution to class learning) | Throughout the teaching period | 10% |
Seminar I: Individual Assessment (Module Reflection & Application)
| 90% |
Additional details
This subject's assessment is based on four distinct components (below). Assessment items within each module are detailed above. Each module contributes 25% to the overall mark.
- Leadership (25% overall)
- Data Analysis (25% overall)
- Marketing (25% overall)
- Seminar I (25% overall)
Last updated: 3 November 2022
Dates & times
- April
Mode of delivery Dual-Delivery (Parkville) Contact hours 60 hours Total time commitment 280 hours Pre teaching start date 10 April 2021 Pre teaching requirements students are required to complete approximately 15 hours of readings to prepare for the subject during pre-teaching period Teaching period 17 April 2021 to 25 April 2021 Last self-enrol date 12 April 2021 Census date 19 April 2021 Last date to withdraw without fail 20 April 2021 Assessment period ends 25 April 2021
Time commitment details
280 hours
Additional delivery details
Students are required to undertake 30 hours of reading during the pre-teaching period. Reading material will be available via reading packs.
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is ONLY available to students enrolled in the Master of Business Admnistration (MC-BAEV) course.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Business Administration
Last updated: 3 November 2022