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Master of Marketing (294FN) // Course structure
You’re currently viewing the 2021 version of this course
About this course
Coordinator
Jim Frederickson
Contact
Melbourne Business School
Currently enrolled students:
Degree Program Services
Email: programservices@mbs.edu
Course structure
The Master of Marketing is a 13 subject program, comprising two initial integrative unit subjects, followed by a core of eight subjects. Six of these subjects/units are General Management subjects and the remainder are Marketing Management subjects.
Subject options
Required Subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90480 | Leadership |
Summer Term (Dual-Delivery - Parkville)
March (Dual-Delivery - Parkville)
March (Dual-Delivery - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
| BUSA90481 | Managerial Ethics & Business Environment |
Summer Term (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
March (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
| BUSA90001 | Financial Accounting |
January (On Campus - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
| BUSA90224 | Managing People |
January (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
| BUSA90060 | Data Analysis |
January (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
| BUSA90193 | Managerial Economics |
January (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
| BUSA90243 | Marketing |
January (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
| BUSA90042 | Consumer Behaviour | July (On Campus - Parkville) |
12.5 |
| BUSA90258 | Marketing Research | September (On Campus - Parkville) |
12.5 |
| BUSA90261 | Marketing Strategy |
April (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
12.5 |
Electives
The remaining four subjects must be chosen from a range of marketing and marketing-related electives and should include subjects such as:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90172 | Leadership and Change | September (On Campus - Parkville) |
12.5 |
| BUSA90248 | Marketing Communications | January (Dual-Delivery - Parkville) |
12.5 |
| BUSA90273 | Negotiations |
February (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
|
12.5 |
| BUSA90299 | Product Management | Not available in 2021 | 12.5 |
| BUSA90013 | Brand Management |
Summer Term (Dual-Delivery - Parkville)
June (On Campus - Parkville)
|
12.5 |
Last updated: 30 January 2024