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Graduate Diploma in Marketing (GD-MKTG)
Graduate DiplomaYear: 2021 Delivered: On Campus (Parkville)
About this course
Coordinator
Jim Frederickson
Coordinator
Ujwal Kayande
Contact
Melbourne Business School
Currently enrolled students:
Degree Program Services
Email: programservices@mbs.edu
Future students:
Admissions Office
200 Leicester Street
Carlton Victoria 3053 Australia
Tel: 61 3 9349 8200
Email: study@mbs.edu
Overview
Award title | Graduate Diploma in Marketing |
---|---|
Year & campus | 2021 — Parkville |
Fees information | Subject EFTSL, level, discipline and census date |
Study level & type | Graduate Coursework |
AQF level | 8 |
Credit points | 112.5 credit points |
Duration | 12 months full-time or 24 months part-time |
The Graduate Diploma in Marketing aims to equip managers from any functional area or industry with an in-depth understanding of markets, marketing decision variables, and the market oriented organisation.
Entry requirements
1. In order to be considered for entry, applicants must have completed:
• an undergraduate degree; and
• two years of full-time work experience; and
• a personal statement outlining why they wish to be considered for the course.
Applicants are also required to nominate referees.
Meeting these requirements does not guarantee selection.
2. In ranking applications, the Selection Committee will consider:
• prior academic performance; and
• the professional experience; and
• the personal statement; and
• the referee reports
3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board rules on the use of selection instruments
4. Applicants are required to satisfy the university’s English language requirements for postgraduate courses. For those applicants seeking to meet these requirements by one of the standard tests approved by the Academic Board, performance band 6.5 is required.
Note.
- These programs are only available part-time and direct admission to the Master of Marketing is not usually permitted. Students who successfully complete the Graduate Diploma in Marketing may be eligible to progress to the Master of Marketing with 112.5 points credit (a weighted average mark of at least H2B (70%) is normally required).
- Students who discontinue from the Master of Marketing but have successfully completed the requirements of the Graduate Diploma in Marketing will be eligible to receive the Graduate Diploma in Marketing as an exit award.
Inherent requirements (core participation requirements)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.The University is dedicated to providingsupport to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website. http://www.services.unimelb.edu.au/disability/
Intended learning outcomes
The Graduate Diploma in Marketing aims to equip managers from any functional area or industry with an in-depth understanding of markets, marketing decision variables, and the market oriented organisation
Course structure
The course comprises nine subjects, three of which are compulsory General Management subjects (two units plus two full subjects). Three are compulsory Marketing subjects and the remainder are Marketing elective subjects. The program must be completed within two years, that is, within eight consecutive terms.
Subject options
Compulsory Subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90480 | Leadership |
Summer Term (Dual-Delivery - Parkville)
March (Dual-Delivery - Parkville)
March (Dual-Delivery - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
BUSA90481 | Managerial Ethics & Business Environment |
Summer Term (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
March (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
BUSA90001 | Financial Accounting |
January (On Campus - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90224 | Managing People |
January (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90243 | Marketing |
January (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90042 | Consumer Behaviour | July (On Campus - Parkville) |
12.5 |
BUSA90261 | Marketing Strategy |
April (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
12.5 |
Elective Subjects
The remaining three subjects must be chosen from a range of marketing electives and might include existing subjects such as:
PRODUCT MANAGEMENT
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90248 | Marketing Communications | January (Dual-Delivery - Parkville) |
12.5 |
BUSA90299 | Product Management | Not available in 2021 | 12.5 |
BUSA90013 | Brand Management |
Summer Term (Dual-Delivery - Parkville)
June (On Campus - Parkville)
|
12.5 |
BUSA90527 | Digital Product Management | Winter Term (On Campus - Parkville) |
12.5 |
Last updated: 12 November 2021