Master of Business Administration/Master of Marketing (MC-BAMKTG) // Course structure

Course structure

The MBA/Master of Marketing program includes 150 credit points of compulsory general management core subjects, 37.5 credit points of compulsory marketing core subjects, 75 credit points of MBA elective subjects and 37.5 credit points of marketing elective subjects. Total credit points for the course is 300.

The GENERAL MANAGEMENT CORE SUBJECTS (150 credit points) include:

Full Time Program:

General Management 1 (37.5 credit points)

General Management 2 (37.5 credit points)

General Management 3 (37.5 credit points)

Business in Asia (12.5 credit points)

Business in Complex Environments (12.5 credit points) (capstone subject for MBA)

Social Entrepreneur Consulting Practicum (12.5 credit points) (capstone subject for MBA)

The MARKETING CORE SUBJECTS (37.5 credit points) include:

Consumer Behaviour (12.5 credit points)

Marketing Research (12.5 credit points)

Marketing Strategy (12.5 credit points) (capstone subject for Master of Marketing)

The MBA ELECTIVE SUBJECTS (75 credit points) can be chosen from a full range of MBA elective subjects.

The MARKETING ELECTIVE SUBJECTS (37.5 credit points) can be chosen from the marketing electives below:

Brand Management (12.5 credit points)

Channels of Distribution (12.5 credit points)

Leadership and Change (12.5 credit points)

Marketing Communications (12.5 credit points)

Negotiations (12.5 credit points)

Product Management (12.5 credit points)

Subject options

General Management Core Subjects

150 credit points of General Management Core Subjects

Marketing Core Subjects

37.5 credit points of Marketing core subjects

Marketing electives

The MARKETING ELECTIVE SUBJECTS (37.5 credit points) can be chosen from the marketing electives below:

MBA elective subjects

The MBA ELECTIVE SUBJECTS (75 credit points) can be chosen from a full range of MBA elective subjects.

Last updated: 30 January 2024