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Master of Management (Marketing) (MC-MGMTMKT) // Course structure
You’re currently viewing the 2021 version of this course
About this course
- Overview
- Entry and participation requirements
- Attributes, outcomes and skills
- Course structure
- Majors, minors and specialisations
- Notes
Contact
Currently enrolled students:
- General information: https://ask.unimelb.edu.au
- Contact Stop 1
Future stduents:
- Further information: mbs.unimelb.edu.au
- Submit an enquiry
Director
Erica Coslor
Course structure
The 200 Point Master of Management (Marketing) consists of 16 subjects comprising four foundation subjects, two core subjects, four discipline core subjects, two capstone subjects and four elective subjects.
Students entering the course with 50 points of advanced standing should visit the Majors, minors and specialisations page.
Subject options
Foundation subjects
Students must complete the following subjects in their first semester of study:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90141 | Business Analysis & Decision Making |
Summer Term
Semester 1
Semester 2
|
12.5 |
| MKTG90037 | Managing for Value Creation |
Summer Term
Semester 1
Semester 2
|
12.5 |
| MGMT90140 | Management Competencies |
Semester 1
Semester 2
|
12.5 |
Students must complete one of the following subjects in their first semester of study:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| ACCT90041 | Fundamentals in Accounting |
Semester 1
Semester 2
|
12.5 |
| ECON90015 | Managerial Economics |
Semester 1
Semester 2
|
12.5 |
| FNCE90065 | Fundamentals of Finance |
Semester 1
Semester 2
|
12.5 |
Core subjects
Students must complete the following subjects in their second semester of study:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90004 | Marketing Management |
Summer Term
Semester 1
Semester 2
|
12.5 |
| MGMT90280 | Managerial Decision Analytics |
Semester 1
Semester 2
|
12.5 |
Discipline core subjects
Students must complete the following subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90008 | Consumers and Consumption |
Semester 1
Semester 2
|
12.5 |
| MKTG90011 | Marketing Research |
Semester 1
Semester 2
|
12.5 |
| MKTG90048 | B2B Marketing | Semester 2 |
12.5 |
| MKTG90049 | Marketing, Society and Sustainability | Semester 2 |
12.5 |
Capstone subjects
Students must complete the following subject:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90005 | Marketing Strategy |
Semester 1
Semester 2
|
12.5 |
Students must complete one of the following subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90026 | Marketing Metrics |
Semester 1
Semester 2
|
12.5 |
| BUSA90485 | Global Business Practicum |
January
Winter Term
November
|
12.5 |
| BUSA90473 | Business Practicum |
Summer Term
Semester 1
Winter Term
Semester 2
|
12.5 |
| BUSA90525 | Business and Economics Internship |
Summer Term
Semester 1
Winter Term
June
Semester 2
|
12.5 |
| ENGR90039 | Creating Innovative Professionals |
Semester 1
Semester 2
|
12.5 |
Elective subjects
Students must complete four subjects from the following list:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90001 | Omnichannel Retail | Semester 1 |
12.5 |
| MKTG90002 | New Product Development | Semester 1 |
12.5 |
| MKTG90003 | Public Relations | Semester 2 |
12.5 |
| MKTG90006 | Branding | Semester 1 |
12.5 |
| MKTG90007 | Customer Experience Management | Semester 1 |
12.5 |
| MKTG90009 | Advertising and Communications Strategy | Semester 2 |
12.5 |
| MKTG90026 | Marketing Metrics |
Semester 1
Semester 2
|
12.5 |
| MKTG90017 | Digital Business and Marketing | Semester 2 |
12.5 |
| MKTG90033 | Neuromarketing | Semester 1 |
12.5 |
| MGMT90146 | Strategic Management |
Summer Term
Semester 1
Semester 2
|
12.5 |
| MKTG90040 | Sales | Not available in 2021 | 12.5 |
| BUSA90529 | Building Entrepreneurial Ventures | Winter Term |
12.5 |
| BUSA90485 | Global Business Practicum |
January
Winter Term
November
|
12.5 |
| BUSA90473 | Business Practicum |
Summer Term
Semester 1
Winter Term
Semester 2
|
12.5 |
| BUSA90525 | Business and Economics Internship |
Summer Term
Semester 1
Winter Term
June
Semester 2
|
12.5 |
| ENGR90039 | Creating Innovative Professionals |
Semester 1
Semester 2
|
12.5 |
| MULT90014 | Business Risk Management | Winter Term |
12.5 |
| ACCT90031 | Sustainability Reporting & Management | Semester 2 |
12.5 |
| ECON90016 | Environmental Economics and Strategy | Semester 1 |
12.5 |
| FNCE90087 | Sustainable Investment | Semester 2 |
12.5 |
| MGMT90165 | Social Entrepreneurship | Semester 2 |
12.5 |
| MGMT90208 | Sustainable Business Practices | Semester 1 |
12.5 |
| MGMT90026 | Supply Chain Management | Semester 1 |
12.5 |
| MGMT90031 | Project Management |
Semester 1
Semester 2
|
12.5 |
| MGMT90032 | Operations and Process Management | Semester 2 |
12.5 |
| IBUS90008 | Global Value Chains | Semester 2 |
12.5 |
Last updated: 1 February 2023