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Audiences and the Arts (AMGT90006)
Graduate courseworkPoints: 12.5Dual-Delivery (Parkville)
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Overview
Availability | Semester 2 - Dual-Delivery |
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Fees | Look up fees |
This subject examines audience development and retention in arts and cultural activities through a variety of professional techniques including communications, programming and content analysis, analysis of existing and lapsed audiences, as well as exploring and critiquing the effectiveness of conventional marketing tools. Lectures and seminars will address a range of themes underpinning audience development. These include research into attitudes to the arts, economic and social trends that impact on attendance at arts events, and the role of artists as promoters of their own work. There will be three guest lectures throughout the semester.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- discuss the principles, processes and techniques associated with audience development and retention in the arts;
- design self-directed research and/or audience development and retention projects; and
- create audience development and retention plans and formulate strategies in specific industry contexts.
Generic skills
At the completion of this subject, students should gain the following generic skills:
- be able to demonstrate advanced communication skills and ability to work successfully with peers;
- be able to access a broad range of resource material and appropriate professional and governmental agencies;
- be able to demonstrate creative thinking;
- be able to conceptualise and design projects; and
- be able to demonstrate leadership and teamwork.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
This subject is core in the Master of Arts and Cultural Management and Head of Program approval is required for enrolment by Community Access Program (CAP), Inbound Exchange/Study Abroad or Incoming Cross-institutional students.
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Description | Timing | Percentage |
---|---|---|
An assignment
| During the teaching period | 40% |
A final assignment
| During the examination period | 60% |
Hurdle requirement: Students are required to attend a minimum of 80% of classes in order to pass this subject and regular class participation is expected. | Throughout the teaching period | N/A |
Last updated: 3 November 2022
Dates & times
- Semester 2
Coordinator Ann Tonks Mode of delivery Dual-Delivery (Parkville) Contact hours Total 36 hours: a 2 hour lecture and 1 hour tutorial per week throughout semester. Total time commitment 170 hours Teaching period 26 July 2021 to 24 October 2021 Last self-enrol date 6 August 2021 Census date 31 August 2021 Last date to withdraw without fail 24 September 2021 Assessment period ends 19 November 2021 Semester 2 contact information
Time commitment details
170 hours
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
A subject reader will be available.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Graduate Diploma in Arts and Cultural Management (Advanced) Course Master of Directing for Performance
Last updated: 3 November 2022