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Digital Product Management (BUSA90527)
Graduate courseworkPoints: 12.5On Campus (Parkville)
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability(Quotas apply) | Winter Term |
---|---|
Fees | Look up fees |
Product Managers are the all-rounders in a technology team. Product managers understand customer and business needs, and drive the conception of digital products that meet those needs. They are the owners and drivers of what digital product is build, and partners of the software engineers that design, build, and deliver the products. They work throughout the digital product lifecycle, from the beginning steps of writing product requirements documents, through the tradeoffs and prioritisation during development, to the delivery of the digital products to users, and its subsequent improvement through iteration. Along the way, they are the communicators and evangelists that work up, across and inside the organisation to ensure information flows effectively.
The subject is designed to give students a real-world understanding of the craft of product management. The subject will give students an introductory grounding in ten critical competency areas of product management, and bring together practical examples, contemporary thinking, and also masterclasses from industry.
Intended learning outcomes
- Demonstrate understanding of core competencies for product management;
- Demonstrate understanding of the lifecycle of digital product management and create product roadmaps;
- Apply quantitative and qualitative analytical skills to measure and improve performance of digital product;
- Demonstrate understanding of issues and involved in the development and management of digital products;
- Define a product vision and strategy;
- Effectively document and communicate about digital product management to stakeholders;
- Demonstrate legal, ethical and other general requirements in digital product management
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Description | Timing | Percentage |
---|---|---|
Contribution to class learning | Throughout the teaching period | 10% |
In-class quizzes
| Throughout the teaching period | 20% |
Syndicate report
| Second half of the teaching period | 10% |
Syndicate presentation
| Second half of the teaching period | 20% |
Final examination
| End of the teaching period | 40% |
Last updated: 3 November 2022
Quotas apply to this subject
Dates & times
- Winter Term
Mode of delivery On Campus (Parkville) Contact hours Total time commitment 170 hours Pre teaching start date 1 July 2021 Pre teaching requirements students are reuqired to complete approximately 10 hours of reading to prepare for the subject during pre-teaching period Teaching period 8 July 2021 to 17 July 2021 Last self-enrol date 25 April 2021 Census date 9 July 2021 Last date to withdraw without fail 16 July 2021 Assessment period ends 24 July 2021
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
Last updated: 3 November 2022